Video ideas · Business coaches · Last updated November 2026
Video Ideas for Business Coaches
Find video ideas for business coaches, from answering common client questions to sharing practical habits and explaining how you help. Each idea includes an opening line and a suggested video format.
The short answer
Post the moments from coaching that a future client would recognise in themselves: a question they keep asking, a belief that holds them back, a habit to build or a decision they are stuck on.
- Keep a running list of client questions. Each one is a video.
- Get consent before telling a client’s story, or talk about what you see often rather than one person.
Adapt these opening lines to your own experience. Use real examples, or clearly label a hypothetical.
Ideas that get attention
Everyday problems people recognise in themselves. These reach people who have never thought about hiring a coach.
- 1
Ways to get your first clients, ranked from easiest to hardest
“You don’t need to try every marketing channel. Here’s where I’d start, and what I’d leave until later.”
New business owners get pulled in every direction. Say who the ranking is for, so viewers know if it applies.
Format: Tier List
- 2
Are you the bottleneck in your own business?
“Every client email comes through you, every invoice waits for you, and you call it care.”
People see themselves in it straight away, and it is easy to turn into a series.
Format: Talking head with B-roll
- 3
One belief I challenge in almost every first session
“‘If I want it done right, I have to do it myself.’ Here is what that belief is costing you.”
It shows the kind of change people get from coaching, which is what you are selling.
Format: Talking head with B-roll
- 4
Reacting to a viral productivity post
“This post says successful people work 100-hour weeks. Here is the question I would ask instead.”
People are sold hustle advice all day. Explain your view and give viewers a practical alternative.
Format: Green screen
Respond to the idea, not the person. Show the post rather than reusing their video.
Record the idea, Jupitrr does the edit
Record yourself ranking ways to get your first clients. Choose Tier List in Jupitrr, then review the automatic edit.
Ideas that show how you coach
Videos that feel like a slice of a session, so people get a taste of working with you.
- 5
One question to ask before your next hire
“You think you need to hire someone. Before you start looking, answer this one question.”
One good question shows how you coach, and it is easy to share.
Format: Talking head with B-roll
If it came from a real session, change the details or ask permission.
- 6
Your job, my job, nobody’s job: how accountability really works
“Coaching fails when clients think accountability is my job. Here is how I split it.”
It answers a question every new client has: what happens between sessions?
Format: 3 Column
- 7
The weekly planning habit I ask clients to build
“Don’t plan your week on Monday morning. Do this on Friday afternoon instead.”
One thing to stop and one thing to do instead is easy to follow.
Format: Do & Don't
- 8
The six questions I give every new client
“Before our first session, every client answers these six questions. Try them yourself.”
Useful on its own, and it shows how you start with clients.
Format: Talking head with B-roll
- 9
A 10-second test that shows the cost of switching tasks
“Count to ten, then say the alphabet to J. Now alternate them. That is your afternoon.”
People feel the point for themselves, so the advice sticks.
Format: Talking head with B-roll
Ideas that help someone decide to work with you
For people already wondering if coaching would help. Make these once and pin them.
- 10
Coach, consultant or mentor: which do you actually need?
“They overlap, and many people offer more than one. Here is what each one is best for.”
People often mix up the three. Honest guidance builds trust, even when it points elsewhere.
Format: 3 Column
- 11
Client question of the week, answered three ways
“Had your best year and still feel behind? Three ways to look at it, each with one thing to do this week.”
Each answer ends with one thing to do, so viewers get real help and a feel for coaching.
Format: Talking head with B-roll
- 12
What a coaching session with me sounds like (role play)
“This is a role play, not a real client. It is the conversation most service-business owners avoid: raising prices.”
Many people have no idea what happens in a session. This shows them.
Format: Talking head with B-roll
Use a colleague as the client, or a real client only with written consent.
- 13
Is coaching the right help for you right now?
“Do you want someone to keep you accountable, expert advice or someone to do the work? Here is how to tell.”
It helps viewers choose the kind of support they need.
Format: 3 Column
- 14
What changed for a client in six months (with their permission)
“Six months ago, he worked every weekend. This is what changed, and what he still struggles with.”
An honest story shows what working with you can look like.
Format: Talking head with B-roll
Get written consent, keep claims accurate and do not imply the result is typical.
Client stories and confidentiality
The ICF Code of Ethics asks coaches to keep client information strictly confidential and to make accurate claims about what coaching offers. Treat every client story with that in mind, even if you are not ICF-credentialed.
- Get written consent before telling a story that could identify a client.
- Change enough detail that an anonymised story cannot be recognised.
- Talk about what you see often rather than one person’s story.
- Use role plays when you want to show a session.
From ideas to a posting plan
These ideas cover what to post. To see how the videos work together, read our guide to growing on Instagram with talking-head videos for business coaches.
Frequently asked questions
Answer a question someone might ask before working with you, such as what happens in a coaching session or how you help them make a difficult decision. Explain your approach with one simple example.
Share a useful question, explain a common challenge or demonstrate how you help someone think through a decision. You can show your coaching style without telling every viewer what they should do.
Create a clearly labelled role play using a common situation, such as raising prices or deciding whether to hire someone. You can play both parts or ask a colleague to help. Show the questions you would ask and how the conversation might develop.
Explain how you work, discuss common business challenges or use a clearly labelled hypothetical example. Share ideas grounded in your knowledge and experience without implying you have coached clients you have not worked with.
The two overlap. Coaching videos often explore questions, habits and decisions, while consulting videos often explain a business problem and possible solutions. Use the approach that reflects the service you actually offer.
Get written consent before sharing an identifiable client story or result, and check your confidentiality commitments. Keep the account accurate and do not imply the result is typical. Clearly labelled role plays are another way to show your approach.
Choose a question, habit or comparison and record yourself explaining it. Upload the recording to Jupitrr for automatic editing, or choose a supported Format such as Do & Don’t or 3 Column. Review the result, make any changes and export. See our best video formats for business coaches to choose a structure.
Spend the hours on clients, not editing
Record between sessions and choose a Format if it fits. Jupitrr builds the edit automatically, ready for Reels, Shorts or LinkedIn.
