Best B-Roll Tools

Jupitrr AI goes furthest on automatic B-roll for footage you actually filmed. Upload a talking-head video of any length and the AI B-roll generator reads the transcript, pulls visuals that match what you are saying, Getty-licensed footage plus images from Google Images and GIFs from GIPHY, and places them at the right moments, alongside subtitles and sound effects.

Any clip can be swapped from the gallery if the match is not right, and because the B-roll lands inside the Jupitrr editor, the result is a finished video rather than a folder of downloads.

Submagic adds B-roll automatically too, scoped to short-form: feed it a clip and it applies contextual stock cutaways alongside animated captions, auto cuts, zooms and sound effects in one pass, with transcript and timeline editing to adjust the result.

For the short-vertical-video workflow it is the fastest route from raw clip to feed-ready polish.

InVideo approaches B-roll from the opposite direction: instead of adding footage to a video you filmed, it generates the whole video from a prompt and selects stock visuals, from iStock, Storyblocks and its own libraries, to carry the script.

For faceless or narrated formats that is a genuine shortcut, though plans cap premium iStock usage at 80 to 320 assets per month, and videos built entirely from stock tend to read as generic faster than footage of a real person.

Storyblocks is the workhorse option for editors who use B-roll constantly: one subscription, unlimited downloads across a library of over six million videos, templates, images and audio tracks, all royalty-free and all human-shot footage.

Plugins for Adobe Creative Cloud let you search and pull clips without leaving Premiere, and the Maker browser tool covers quick edits. Higher business tiers extend the license to agency and broadcast work.

Getty Images is where B-roll goes when the stakes are legal rather than aesthetic. Its library, alongside sister brand iStock, offers millions of 4K and HD clips, including exclusive editorial and archival footage nobody else carries, with licensing built for commercial safety and indemnification behind it.

That protection is the product: for broadcast work, advertising or anything a legal team reviews, Getty's cleared releases and indemnification justify the premium.

Pexels is the best answer when the B-roll budget is zero. Its community-contributed library includes genuinely good 4K and Full HD footage, free for commercial use with no attribution required, downloadable without even creating an account.

The license has sensible limits, no reselling clips as-is, no implying endorsement, but for everyday cutaways in social and educational video it is remarkably unencumbered.

When the shot you need cannot be filmed or found, Runway generates it. Describe the clip and its Gen-4.5 model produces footage with convincing motion and physics; image-to-video turns a still into a moving shot, and generative editing modifies footage you already have.

For B-roll specifically it shines on abstract, conceptual and impossible shots, the visuals stock libraries never quite have, though generation credits burn quickly at video quality.