Best B-Roll Tools for Every Workflow

Jupitrr AI handles B-roll for footage you actually filmed. Upload a talking-head video and the AI B-roll generator reads the transcript, picks the moments that benefit from a visual, and places matching clips from iStock by Getty Images and Pexels, web images and GIFs from Giphy, alongside subtitles and sound effects.

Any clip can be swapped, trimmed or removed if the match is not right, and because the B-roll lands inside the Jupitrr editor, the result is an edited video rather than a folder of downloads.

Submagic adds B-roll automatically too, scoped to short-form: feed it a clip and it applies contextual stock cutaways alongside animated captions, auto cuts and zooms in one pass, with transcript and timeline editing to adjust the result.

For the short vertical video workflow it is a fast route from raw clip to feed-ready polish, within plan caps on video length.

InVideo approaches B-roll from the opposite direction: instead of adding footage to a video you filmed, it generates the whole video from a prompt and selects stock visuals to carry the script.

For faceless or narrated formats that is a genuine shortcut, though premium stock is allowanced by plan, and videos built entirely from stock tend to read as generic faster than footage of a real person.

Storyblocks is the workhorse option for editors who use B-roll constantly: one subscription, unlimited downloads across a large library of video, templates, images and audio, all human-shot footage.

Plugins for Adobe Creative Cloud let you search and pull clips without leaving Premiere, and business plans are built for company and client work.

Getty Images is where B-roll goes when the stakes are legal rather than aesthetic. Its library, alongside sister brand iStock, offers millions of 4K and HD clips, including exclusive editorial and archival footage nobody else carries, with licensing built for commercial safety and indemnification behind it.

That protection is the product: for broadcast work, advertising or anything a legal team reviews, Getty's cleared releases and indemnification justify the premium.

Pexels is the best answer when the B-roll budget is zero. Its community-contributed library includes good 4K and Full HD footage, free for commercial use with no attribution required.

The licence has sensible limits, such as no selling unaltered copies and no implying endorsement, but for everyday cutaways in social and educational video it is remarkably unencumbered. Our guide to free B-roll footage websites compares it with other free libraries on licensing and attribution.

When the shot you need cannot be filmed or found, Runway generates it. Describe the clip and its Gen-4.5 model produces footage with convincing motion; image-to-video turns a still into a moving shot, and generative editing modifies footage you already have.

For B-roll specifically it shines on abstract, conceptual and impossible shots, the visuals stock libraries never quite have, though generation credits burn quickly at video quality.