Video ideas · Business consultants · Last updated November 2026
Video Ideas for Business Consultants
Find video ideas for business consultants, from answering client questions to explaining common mistakes and comparing options. Each idea includes an opening line and a suggested video format.
The short answer
Post videos that answer what clients ask you most: common mistakes, simple comparisons, your honest opinions and how you would approach a problem.
- New to consulting? Start with questions people in your field ask all the time. You do not need a long client list.
- Teach your method, but keep client details out of it.
- Make videos a client can send to a colleague, or that you can link in a proposal.
Adapt these opening lines to your own experience. Use real examples, or clearly label a hypothetical.
Ideas that get attention
Everyday mistakes and clear opinions. These reach people who have never heard of you.
- 1
Three mistakes clients make before they hire you
“Most problems I get called in to fix started with one of these three mistakes.”
People recognise themselves straight away, and it shows what you would spot on day one.
Format: Talking head with B-roll
- 2
Three words people use as if they mean the same thing
“Strategy, plan and goal are not the same thing. Here is the difference, and why it matters.”
A simple distinction is easy to remember, and it helps people explain their own problem.
Format: 3 Column
- 3
Ways to cut costs, ranked from safest to riskiest
“The fastest cut is often the one you regret. Here is my ranking.”
Every business has to cut costs at some point. A ranking gives people a clear opinion to agree or argue with.
Format: Tier List
- 4
Reacting to a business decision in the news
“Everyone is arguing about this decision. Here is the question I would ask first.”
News gives you something to talk about without using client work, and people can see how you think.
Format: Green screen
Record your take, Jupitrr does the edit
Record yourself explaining three words your clients mix up. Choose 3 Column in Jupitrr, then review the automatic edit.
Ideas that show your expertise
Simple explanations that show how you work. These are the videos people watch before they agree to a call.
- 5
Is that the real problem, or just a symptom?
“Slow hiring is usually a symptom. Here is what can sit underneath.”
Clients often ask for help with the wrong problem. This shows what you would look for first.
Format: Talking head with B-roll
- 6
The first five questions I ask a new client
“Before I look at a single spreadsheet, I ask these five questions.”
It shows people what a first meeting with you is like.
Format: Talking head with B-roll
- 7
One simple framework, explained in a minute
“Here is the simple way I think through a pricing decision.”
People can use it straight away, and they remember who taught it.
Format: Split screen
- 8
What usually breaks first when a business grows
“When a small team gets bigger, this is the first thing I see break.”
Owners going through it will recognise it right away. Base it on what you have seen, and name no one.
Format: Talking head with B-roll
- 9
The tools I would keep, and the ones I would drop
“Here are the tools a small sales team needs, and what I would actually keep.”
People compare tools all the time, so a straight opinion is useful. Swap in the tools from your field.
Format: Logo List
Ideas that help clients decide
For people already thinking about getting outside help. Make these once, then send them to anyone who asks how you work.
- 10
Do you need a consultant, a new hire or software?
“Sometimes the honest answer is not to hire me. Here is how to tell.”
Helping people choose, even against yourself, builds trust.
Format: 3 Column
- 11
What working with me looks like, week by week
“Week one is not a slide deck. Here is what actually happens.”
People want to know what they are paying for. This answers it before they have to ask.
Format: Talking head with B-roll
- 12
A question I got this week, and the better one to ask
“Someone asked how long a pricing review takes. The better question is what it is worth.”
You never run out of topics, and it shows how you think about a problem.
Format: Talking head with B-roll
Leave out anything that could identify the person.
- 13
Fixed fee, hourly or retainer: what is the difference?
“How a consultant charges changes how they work. Here is what each option means for you.”
Most clients do not know what to ask about fees. Explaining it early builds trust.
Format: 3 Column
- 14
Signs you are not ready for a consultant yet
“If nobody owns the decision, no consultant can fix it.”
It helps potential clients understand whether you are the right fit.
Format: 2 Column
How to talk about client work without breaking confidentiality
Some agreements stop you from even saying you worked with a client, so check yours first. The ideas above work without client details.
- Use public news, and stick to what is on the public record.
- Talk about problems you see often, not one client.
- If you combine several examples into one, say so.
- Share your method, never the work you did for a client.
- Get written permission before naming a client or a result.
Make videos people can pass on
Often more than one person decides whether to hire you. A short, clear video can help everyone involved understand your approach. Pin your best ones to your profile and link them in emails and proposals.
Vertical talking-head videos work on LinkedIn, Reels and Shorts. You can reuse the recording across these platforms.
Frequently asked questions
Start with a question potential clients often ask. Give your answer, explain the main reason and offer one practical next step. “How do I know whether I need a consultant?” is a useful starting point.
Explain something you know from your field: a common mistake, a useful method or how you would compare two options. You do not need client results to make a helpful video. If you use a made-up example, clearly describe it as hypothetical.
Share videos that help potential clients understand a problem or make a decision. Answer common questions, explain mistakes, compare options and show how you would approach a situation. Choose topics connected to the work you want to be hired for.
Explain the problem, common mistakes and what a good decision involves. Your paid work can still cover applying that advice to a client’s situation and helping them put it into practice. Give viewers something useful rather than holding back the whole answer.
Use your own methods, public information or clearly labelled hypothetical examples. Do not share client details, documents or results without permission. Check your agreements first, because removing a client’s name may not be enough.
Take a topic such as pricing and answer a different question in each video: common mistakes, how to compare options, when to get help and what the process involves. Each video should make sense on its own.
Choose an idea, outline your points and record yourself talking to camera. Upload the recording to Jupitrr for automatic editing, or choose a supported Format such as Tier List or 3 Column. Review the result, adjust it and export. See our best video formats for business consultants for examples.
Bill for thinking, not editing
Record your take once and choose a Format if it fits. Jupitrr builds the edit automatically, ready for LinkedIn, Reels and Shorts.
