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Turn your advice into a Do & Don't video

A Do & Don't video puts the common mistake and the better option side by side, word by word. Think "don't say / instead say" or "stop / start". Jupitrr finds each contrast in your recording and reveals both sides on a two-column board at the moment you say them.

Read the guide
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A Do & Don't video made in Jupitrr: under the hook "Your words matter", a don't say column lists $1000 and buy now while an instead say column lists $999 and 3 left.
BuildMapper
GatherVoices
myHealthspan
YourPolicy
Goflow
ZipSea

How a Do & Don't video comes together

You say the pairs. Jupitrr builds the board and times every reveal to your words.

  1. Step 1

    Record your pairs and choose the Format

    Record yourself saying what not to do and what to do instead, then choose Do & Don't as the Format in "Set up your video". The board owns the screen, so automatic B-roll, emojis and transitions start off.

  2. Step 2

    Jupitrr finds each pair

    It reads your transcript for contrasts like "don't say X, say Y" or "stop X, start Y", writes a short label for each side and reveals it on the exact word you say it. Column titles follow your framing, such as "don't say / instead say" or "Stop / Start".

  3. Step 3

    Check the pairs, then export

    Edit any label, change a reveal time, remove a pair or add one at the playhead. Set the titles, colours, size and position of the board, and export.

Make a Do & Don't video

Why Do & Don't videos are easy to follow

A contrast is one of the quickest ways to teach. It makes each lesson land in a few seconds.

Viewers recognise their own mistake

The left column names what many people already do, which is what makes the advice feel personal.

The fix is right beside it

Each better option sits on the same row as the mistake, so viewers do not have to remember anything.

A reason to keep watching

Rows are covered until you say them, so the board fills in pair by pair as the video plays.

Topics that suit Do & Don't

Wording and phrases

What to say instead on sales calls, in emails or in interviews.

Habits and routines

A common habit paired with the one you recommend.

Common mistakes

What beginners in your field do, and the better option.

Simple swaps

One choice replaced by another, such as food, tools or settings.

Who Do & Don't suits

Coaches

Correct the phrases, habits and decisions your clients get wrong most often.

Consultants

Show the common approach next to the one you recommend.

Educators and trainers

Turn common errors into a quick, rewatchable lesson.

Sales coaches and copywriters

Share better wording for calls, emails, ads and pages.

Do & Don't video ideas

The Format suits any advice that comes as a swap: a phrase, a habit, a setting or a decision.

  • Sales coach

    Words that cost you the deal

    “Stop saying these five things on sales calls.”

  • Recruiter

    Interview answers to replace

    “Don't say this in an interview. Say this instead.”

  • Copywriter

    Weak phrases and stronger ones

    “Your website copy is too polite. Here is the fix.”

  • Nutrition coach

    Easy food swaps

    “If you want more protein, make these swaps.”

  • Manager or leadership coach

    Feedback phrasing

    “How to give feedback without sounding harsh.”

  • Language teacher

    Mistakes learners make

    “Native speakers never say this. They say this.”

A short Do & Don't script

Say the "don't" first, then the "do", in the same sentence or the next. Keep each side to a few words.

  1. Hook“Your pricing page is losing sales because of three words.”On screen: Your hook as a title at the top of the frame.
  2. Pair 1“Don't say a thousand dollars, say nine ninety-nine.”On screen: "$1000" revealed on the left, then "$999" on the right.
  3. Pair 2“Don't say buy now. Say only three left.”On screen: The next row: "buy now" on the left, "3 left" on the right.
  4. Pair 3“Stop calling it basic. Call it essential.”On screen: "basic" and "essential" fill the third row.
  5. Close“Words change what people are willing to pay.”On screen: The board leaves the screen and your subtitles return.

Labels are drawn from what you say and kept to one to three words. You can rewrite any of them in the editor.

What Jupitrr does and what you adjust

The board, the reveals and the timing come ready. Everything on it stays editable.

Pairs from your words

Up to 20 pairs per video, each side revealed on the word you say it. A pair is only added when its words are found in your transcript.

Edit every label

Rewrite either side of any pair, up to 30 characters each, or remove a pair you do not want.

Adjust timing

Open "Adjust timing" on a pair to set when each side shows, in seconds.

Add a pair at the playhead

"Add pair at playhead" adds a new row at the current moment for anything Jupitrr missed.

Titles and accent words

Rename both column titles and tap a word to show it in the column colour, like "don't" in red.

Size, position and colours

Choose board size S, M or L, move it up or down, and set "Left colour", "Right colour" and "Text colour".

The rest of the edit

Do & Don't sits on the normal Jupitrr edit of your recording.

Hook as a title

Your hook stays on screen as a title near the top while the board plays below it.

Subtitles step aside

Subtitles hide while the board is up and come back after it. You can show them during the board from the Subtitles tab.

Music and sound effects

Background music and sound effects work as in any Jupitrr video.

Tips for a clear Do & Don't video

Do

  • Use a consistent pattern, such as "don't say… say…", for every pair.
  • Keep each side short. One to three words fit the board best.
  • Say both sides of a pair close together, so the reveals land as a row.
  • Aim for three to six pairs in a short video.

Avoid

  • Long sentences on either side. Jupitrr shortens labels, so short wording keeps your meaning.
  • Mixing several unrelated contrasts in one video.
  • Explaining the "do" before naming the "don't".
  • Adding B-roll over the board: it needs the screen.

Good to know

  • Portrait videos only.
  • Up to 20 pairs per video. Pairs whose words are not found in the transcript are skipped rather than guessed.
  • The reveal is always on: each side is covered until you say it. There is no setting to show the full board at once.
  • Turning on Do & Don't in the editor removes text overlays, including ones you added, plus automatic B-roll. B-roll you added yourself stays.
  • Re-detect rebuilds pairs, titles and highlighted words from your transcript and replaces your edits to them. Colours and style stay.
  • Levio cannot edit the board. Use the Formats tab.

Trusted by 200K+ coaches and consultants

“Video became so easy that we can produce so much more, promote our services better, and reach a bigger audience.”
Sanjeet Mahajan
Sanjeet Mahajan
Founder of Kizzy Consulting
“Jupitrr turns video creation into an effortless workflow, the edit is actually quality. Now I can focus on strategy.”
Sanket Mittal
Sanket Mittal
Founder of Althra
“Be able to shoot this and then getting a deliverable so quickly is amazing, It literally took me 90 seconds to record so I see the value.”
Sean Huynh
Sean Huynh
Founder of Solara Talent
“The CEO of a half-billion-dollar business told me he loves my videos. People think I hired a marketing agency.”
Buck Foley
Buck Foley
Partner at Crescent Edge

Frequently asked questions

What is a Do & Don't video?
A Do & Don't video contrasts a common mistake with a better option, such as "don't say this, say this instead". Each pair appears side by side in two columns while the creator explains it.
How does Jupitrr find the pairs?
Jupitrr reads your transcript for contrasts such as "don't X, do Y", "stop X, start Y" or "X instead of Y". Each side becomes a short label that is revealed on the word you say it.
Can I change the column titles?
You can change the column titles in a Do & Don’t video. Rename both titles and tap a word to show it in the column colour. Jupitrr starts from "don't say" and "instead say", or from your own framing, such as "Stop" and "Start".
How many pairs can a video have?
A Do & Don’t video can have up to 20 pairs. For Shorts and Reels, three to six pairs usually fit comfortably.
Can I add a pair Jupitrr missed?
You can add a pair Jupitrr missed. Move the playhead to the moment and choose "Add pair at playhead", then type both sides.
Is Do & Don't the same as 2 Column?
Do & Don’t is not the same as 2 Column. Do & Don't shows pairs: each mistake sits on the same row as its fix. 2 Column sorts separate items into two verdicts, such as Buy or Pass, with a picture for each.
Will a Do & Don't video go viral?
No video format can guarantee that a Do & Don’t video goes viral. A clear contrast makes advice quick to understand. The quality of the advice still matters most.

Say the mistake and the fix. Get the board.

Upload your recording, choose Do & Don't, and edit the pairs Jupitrr finds in your words. From $11/mo billed annually.

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