There are three types of content you should post.

Summary

The video explains the three types of content for social media growth—top, middle, and bottom of funnel—and gives specific format ideas for each so creators can balance views, followers, and leads.

This works because it gives viewers a simple mental model—TOFU, MOFU, BOFU—that makes an overwhelming topic (what to post) feel structured and solvable. Each funnel stage is tied to a clear outcome (views, followers, leads), which maps directly to the audience's goals and keeps them listening for the piece they care about most. The creator also lists specific video formats for each stage, turning abstract strategy into plug-and-play ideas, and ends with a targeted CTA to business owners, nudging qualified viewers toward the next step.

• Open with a numbered framework ('three types of content') to create instant structure and curiosity.
• Tie each content type to a distinct outcome (views vs followers vs leads) so viewers can self-select what matters.
• List concrete format ideas (ranking videos, fake case studies, before/after) to make strategy immediately executable.
• Use broad education for the first 90% of the video, then add a niche CTA that calls out your ideal client explicitly.
• Position mixing all three content types as the default path so your advice feels inclusive, not restrictive.