7 Types of Personal Branding Videos That Perform Well on LinkedIn

Harris Cheng• 5 min read

<h2 id=""></h2><p>Scrolling past another generic LinkedIn video? You’re not alone — most users ignore content that doesn’t feel relevant or engaging. But with the right type of video, you can stop the scroll and start real conversations.</p><p>In this article, you’ll find 7 types of video content that work best on LinkedIn — from personal storytelling to behind-the-scenes business updates.</p><p>We’ll break down proven formats, share examples from top creators, and help you choose the right approach for your goals. </p><p><strong>And at the end of the article, you will find how most LinkedIn video creators create videos effortlessly.</strong></p><p></p><h3 id="1-storytelling-or-journey-updates"><strong>1. Storytelling or Journey Updates</strong></h3><p><strong>What it is:</strong> Share a personal story, a big lesson, or something you’re working through.</p><p>📍 <strong>Best for:</strong> Emotional connection and showing growth.<br>✅ <strong>Why it works:</strong> People remember stories, not stats.</p><p><strong>Example:</strong><br>“Remote work was costing me my health. When I started working remotely, I thought I had it all figured out. No commute. My own schedule. Flexibility for days.....”</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/1735818983450_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video Credit - <a href="https://www.linkedin.com/in/joe-gannon/?ref=jupitrr.ghost.io">Joe Gannon</a></p><hr><p><strong>Did you know: </strong>You can create similar video with Magic Edit and add B-rolls, AI music, emojis, and more to it by just uploading and selecting a Preset.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Try Magic Edit for Free</a></div><hr><h3 id="2-talking-head-rants-or-insights">2. <strong>Talking Head Rants or Insights</strong></h3><p><strong>What it is:</strong> A casual, direct-to-camera video sharing a thought, opinion, or lesson.</p><p>📍 <strong>Best for:</strong> Weekly content or sparking engagement.<br>✅ <strong>Why it works:</strong> Shows your personality and thinking style.</p><p><strong>Example:</strong><br>“LinkedIn video is the ultimate positioning hack. But when you post, it gets 0 views. And when you follow advice it still fails. Just YESTERDAY, my video got 1M Impressions....”</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/1741346533200_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video credit - <a href="https://www.linkedin.com/in/laraacostar?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAADf4bgUB_SYYxrCCxXN6bqAhLp0S6YOWpWU&ref=jupitrr.ghost.io">Lara Acosta</a></p><hr><h3 id="3-behind-the-scenes-day-in-the-life">3. <strong>Behind-the-Scenes / Day-in-the-Life</strong></h3><p><strong>What it is:</strong> Show what your work looks like in real life. No filters.</p><p>📍 <strong>Best for:</strong> Founders, freelancers, creators, and consultants.<br>✅ <strong>Why it works:</strong> Relatable = trustworthy.</p><p><strong>Example:</strong><br>“A quick look at my client onboarding process. I use Notion to create a custom workspace for each brand I work with—here’s how I set one up.”</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/ContentStudio_video--4-_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video credit - <a href="https://www.linkedin.com/in/katiep3prmnt?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAACfgKL0BtXlAzUJZbsQPvqV-b-S0b8BD5XI&ref=jupitrr.ghost.io">Katie A.</a></p><hr><h3 id="4-the-intro-video">4. <strong>The Intro Video</strong></h3><p><strong>What it is:</strong> A quick intro—who you are, what you do, and why you do it.</p><p>📍 <strong>Best for:</strong> Profile video, pinned post, or reintroducing yourself.<br>✅ <strong>Why it works:</strong> It’s your digital handshake. Helps people “meet” you instantly.</p><p><strong>Example:</strong><br>“Hey, for those who don't know me, I am Mariam. And those who do, yes this is my first ever video on LinkedIn...”</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/Linkedin-personal-branding-intro-video-example_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video Credit - <a href="https://www.linkedin.com/in/mariam-gogidze?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAACidXF8B_rNEVRX6h3VmQ3HnX3OKImnMYAk&ref=jupitrr.ghost.io">Mariam Gogidze</a></p><hr><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Try creating similar video with Magic Edit</a></div><hr><p>5. <strong>“I Believe…” or Values-Based Videos</strong></p><p><strong>What it is:</strong> Share what you stand for—work ethic, leadership, creativity, whatever matters most.</p><p>📍 <strong>Best for:</strong> Clarifying your POV and attracting the right people.<br>✅ <strong>Why it works:</strong> Personal branding = being known for something.</p><p><strong>Example:</strong><br>“We’re all fallible. We mess up. We misjudge. We assume. And the hardest lesson? Knowing when to listen and when to help. Not every problem needs a fix. Not every struggle needs advice...”</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/1738921043033_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video Credit - <a href="https://www.linkedin.com/in/beatricevladut?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAB6oJEwBj7W_htHp0wgidlU9jUSU3D6em0I&ref=jupitrr.ghost.io">Beatrice Vladut</a></p><hr><h3 id="6-micro-lessons-or-how-to-tips">6. <strong>Micro-Lessons or How-To Tips</strong></h3><p><strong>What it is:</strong> Short, practical tips people can use right away.</p><p>📍 <strong>Best for:</strong> Delivering quick wins and building authority.<br>✅ <strong>Why it works:</strong> You become helpful and follow-worthy.</p><p><strong>Example:</strong><br>“Want more "reach" on LinkedIn? Try video. It is growing 2x faster than ANY other format. Here are 4 tips to make it work for you..."</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/1743087287662_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video Credit - <a href="https://www.linkedin.com/in/fatima-rasheed-khan/?ref=jupitrr.ghost.io"><strong>Fatima Khan</strong></a></p><hr><h3 id="7-%E2%80%9Chere%E2%80%99s-what-i%E2%80%99m-working-on%E2%80%9D-building-in-public">7. <strong>“Here’s What I’m Working On” / Building in Public</strong></h3><p><strong>What it is:</strong> Share your current project, idea, or experiment—even if it's unfinished.</p><p>📍 <strong>Best for:</strong> Founders, creators, and career changers.<br>✅ <strong>Why it works:</strong> People love progress stories.</p><p><strong>Example:</strong><br>“I went from 0 to 60,000+ LinkedIn followers in 2 years. And to show how simple it is, I made you a gift…”</p><figure class="kg-card kg-video-card kg-width-regular" data-kg-thumbnail="https://jupitrr.ghost.io/content/media/2025/04/1724764020129_thumb.jpg" data-kg-custom-thumbnail="">
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</figure><p>Video credit - <a href="https://www.linkedin.com/in/dakotarobertson?miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAACC_eCABPXMpzYECnNa9svm40_db3wfdQYI&ref=jupitrr.ghost.io">Dakota Robertson</a></p><hr><h3 id="%E2%9C%A8-how-to-create-polished-linkedin-ready-videos-without-hiring-a-video-editor">✨ How to Create Polished, LinkedIn-Ready Videos (Without Hiring a Video Editor)</h3><p>So, you’ve got the idea about the various type of video content that work on Linkedin. And You probably know what type of video you want to create. </p><p>But the next question is:<br><strong>“How do I actually make this look good… without spending hours editing?”</strong></p><p>That’s where <strong>Magic Edit by Jupitrr AI</strong> comes in.</p><p>Whether you're recording a quick talking head video, sharing a behind-the-scenes moment, or teaching a bite-sized lesson—<strong>Magic Edit turns your raw clips into scroll-stopping content</strong> optimised for LinkedIn.</p><h4 id="here%E2%80%99s-how-to-edit-linkedin-video-in-5-simple-steps">Here’s how to edit LinkedIn video in 5 simple steps:</h4><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/Screen-Recording-2025-04-02-at-3.24.54-AM.gif" class="kg-image" alt="" loading="lazy" width="478" height="478"></figure><ol><li><strong>Sign up for free at </strong><a href="https://www.jupitrr.com/?ref=jupitrr.ghost.io" rel="noopener"><strong>Jupitrr AI</strong></a></li><li>Go to <a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io"><strong>Magic Edit</strong></a></li><li><strong>Upload your talking head video</strong></li><li><strong>Choose a preset</strong> that fits your vibe or topic (e.g. professional, casual, colourful)</li><li><strong>Export</strong> your polished, LinkedIn-optimised video</li></ol><p><strong>The AI handles the editing part:</strong></p><ul><li>Adds <strong>captions with emojis</strong></li><li>Add super relevant B-rolls</li><li>Layers in <strong>background music</strong></li><li>Makes your video feel like it was edited by a pro—<strong>in minutes</strong></li></ul><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Try Magic Edit for free</a></div><h3 id="%F0%9F%8E%A5-why-is-it-important-to-post-video-on-linkedin">🎥 Why Is It Important to Post Video on LinkedIn?</h3><p>Video is the <strong>most human content format</strong>—and LinkedIn is where professionals go to connect, not just scroll. When people can see your face, hear your voice, and understand your tone, they’re <strong>far more likely to trust you</strong>.</p><p>Here’s why video matters on LinkedIn:</p><ul><li><strong>Higher engagement:</strong> LinkedIn users are more likely to comment on videos than on text-only posts.</li><li><strong>Better recall:</strong> People remember 95% of a message when they watch it in a video, compared to 10% when reading it.</li><li><strong>Stand out in the feed:</strong> Most LinkedIn content is text-heavy—video helps you instantly stand out.</li><li><strong>Builds trust:</strong> Seeing you speak builds familiarity and connection faster than a polished paragraph ever could.</li></ul><p>Whether you're a creator, founder, consultant, or job seeker—video is your shortcut to becoming more <strong>visible, credible, and memorable</strong>.</p><h3 id="%F0%9F%8E%AC-final-thoughts">🎬 Final Thoughts</h3><p>Video content on LinkedIn isn’t just a nice-to-have anymore—it’s one of the fastest ways to build trust, authority, and genuine connections at scale.</p><p>Whether you’re just starting out or looking to grow your presence, these <strong>7 video content types</strong> give you a simple framework to show up consistently and meaningfully. From quick tips to personal stories, you don’t need a big production budget—just a clear point of view and a bit of structure.</p><p>And with tools like <strong>Magic Edit by Jupitrr AI</strong>, creating polished, LinkedIn-ready videos is easier (and faster) than ever.</p><p>So pick a format, hit record, and let your voice lead the way.</p><p>Your next great LinkedIn video could be just one click away.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Try Magic Edit for free</a></div>