Cold emails. D tier.

Summary

The creator ranks different outbound sales channels from S-tier to E-tier, arguing that human-driven tactics like video selling and real cold calling outperform spammy, automated approaches.

The video works because it tiers popular sales channels in a way that clashes with current hype: AI, automation, and cold email are rated poorly while old-school cold calling and video selling are championed. The tier-list structure is inherently bingeable and easy to follow, so viewers stick around to see where their favorite tactic lands. Psychologically it validates sales reps who hate automation and crave more human connection in outreach, positioning the creator as someone who 'gets' real-world selling. The contrarian S-tier for cold calling also doubles as an implicit challenge, motivating ambitious reps to lean into the hard, high-reward channel.

• Use a tier-list format (S–E tiers) to rapidly compare multiple tactics and keep viewers watching for their favorite.
• Open by harshly downgrading a widely used tactic to create a pattern interrupt and instant alignment with viewer frustration.
• Anchor your rankings in relatable questions (“When was the last time you…?”) so the audience internally confirms your point.
• Lean into contrarian praise for unsexy tactics (like cold calling) to differentiate yourself from automation/AI hype.
• Tie each rating to one core reason (spam, bots, human connection) to keep the pacing fast and memorable.