Video Formats for Consultants
6 proven video formats top consultants use to build authority and attract inbound clients, with a real example of each.
Watch the full breakdown, or skim the 7 formats below.
6 Viral Video Formats for Consultants
Industry Knowledge Video
An industry knowledge video shares your take on what is happening in your field right now: a new regulation, a shift in the market, or a mistake you keep seeing. Informed commentary is what makes decision-makers follow you.
Best posted consistently rather than perfectly. Pick one development, explain what it means for your clients, and over time you become the person they check in with.
Founder Story Video
A founder story video tells how you got here: the career you left, the problem that pulled you in, the lesson that shaped how you work. People hire consultants they feel they know.
Best told honestly, with the hard parts left in. Skip the polished origin myth, and the story builds the kind of trust that turns into inbound enquiries.
Public Speaking Video
A public speaking video clips a moment from a keynote, panel, or conference into a short. Stage presence signals credibility in a way a talking-head video filmed at your desk simply cannot.
Best pulled from your sharpest thirty seconds on stage. Caption it with the idea so it stands alone, and use it to show prospects that other people already take you seriously.
Team Showcase Video
A team showcase video shows the people behind the work: who clients actually deal with, how the team thinks, and the culture behind the engagement. It answers a question prospects have before they ask it.
Best filmed candidly rather than as staged headshots. Let people speak for themselves, and use it mid-funnel to make a firm feel like a team, not a logo.
Client Story Video
A client story video walks through one engagement end to end: the problem the client came in with, the approach you took, and the result they got. It is a case study told as a story.
Best built around a specific, concrete outcome rather than a vague win. Name the situation, the decision, and the number, and a prospect gets a clear picture of what working with you looks like.
Testimonial Video
A testimonial video puts a past client on camera describing what working with you changed: the problem they came with, how the engagement went, and the result they walked away with. Their words, not your pitch.
Best filmed soon after a successful project, while the outcome is still concrete. Ask what nearly stopped them hiring you, and use it at the bottom of the funnel where a prospect just needs proof before reaching out.
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