Viral video breakdown

I have built three business over the last seven years.

Summary

The creator contrasts a 'boring' IT consultancy with two high-risk, enjoyable businesses, arguing that fun, mission-driven ventures can both fund each other and provide fulfillment beyond mere financial survival.

At a glance

Who it’s for

ambitious founders and solopreneurs torn between building safe, cash-flow businesses and pursuing higher-risk, meaningful startups

Best fit: Startups

Where it fits

Top of funnel

Awareness. Reaches viewers who don’t know you yet.

How it’s built

tip-with-proof

Give an actionable tip, then back it with a concrete demo or result.

hot-taketalking headstory-open

The hook

I have built three business over the last seven years.

Make it yours: the reusable formula

I've built [NUMBER] [type of ventures] over the last [TIMEFRAME].

Swap the highlighted parts for your own niche.

The re-hook

One of them is a boring IT consultancy generating 10% of my wealth and the other non-boring one actually generates over 1.5 million USD for me.

Creates contrast and drops a specific revenue number to spike curiosity and credibility.

Hot take

Boring businesses are great for survival, but they don't guarantee growth, purpose, or self-actualization.

Why it works

This works because it flips a popular entrepreneurship meme ('use a boring business to fund your fun business') by showing a real founder who did the opposite and feels more fulfilled. The structure layers credibility (three businesses, user count, $1.5M revenue) before delivering the philosophical punchline about purpose and self-actualization, so the advice feels earned. It taps into a core audience tension—security vs meaning—and resolves it with permission to pursue 'fun' high-risk ventures as long as risks are calculated, which is emotionally relieving and shareable.

Swipe-file takeaways

  • Open with a quick founder credential ('I've built X businesses in Y years') to immediately establish authority.
  • Use sharp contrast (boring vs fun, 10% vs $1.5M) and concrete numbers to make an abstract point feel real.
  • Anchor your contrarian thesis to a widely known meme or piece of advice, then explain why your experience breaks the rule.
  • Tie business strategy to emotional outcomes (fulfillment, feeling alive) to make the message resonate beyond money.
  • Close with a memorable, quotable line ('struggle is a privilege') that viewers will save, share, or comment about.

Full script

I have built three business over the last seven years. One of them is a boring IT consultancy generating 10% of my wealth and the other non-boring one actually generates over 1.5 million USD for me. So I spent most of my time on the other two. They're high risk, high return, but I genuinely enjoy it to the part that it feels like a hobby to me. One of them is an AI company that has over 170K users and the other one is localized job matchmaking platform which generates the 1.5 million dollars. And most importantly, it was my first business. These are the ones that actually make me feel alive, not just surviving, but building something that matters to me and impacting the world. So someone mentioned that you can use your boring business to fund your fun business. I've seen some of my friends doing so, but he straight up tell me that he doesn't feel fulfilled because of maintaining the boring business. And the interesting part is that my co-founder and I actually use our first fun business to fund our second fun business. Boring business are great for survival. They give you cash flow, stability, optionality, but they don't guarantee growth, purpose, and self-actualization. And sometimes you can just do things that fulfill both level of the pyramid of fulfillment at the same time. And as long as you have good calculated risk, then you can start choosing what is hard on purpose, because struggle is a privilege. It means you are no longer forced to fight, you get to choose what's worth fighting for.

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