Viral video breakdown

you are thinking of social media all wrong

Summary

The creator reframes social media from chasing followers and brand deals to building a personal brand and selling your own digital products, arguing this path is faster and more profitable for most creators.

At a glance

Who it’s for

aspiring and mid-level content creators who want to monetize their audience more effectively

Best fit: Startups

Where it fits

Top of funnel

Awareness. Reaches viewers who don’t know you yet.

How it’s built

problem-solution

State a clear problem, then walk through the fix.

myth-bustingtalking headcontroversial

The hook

you are thinking of social media all wrong

Make it yours: the reusable formula

You're thinking about [topic] all wrong.

Swap the highlighted parts for your own niche.

The re-hook

the point of posting is not just to become an influencer it is to build a personal brand

Clarifies the contrarian claim by introducing a more strategic, identity-based goal that keeps viewers listening.

Hot take

You are honestly leaving so much money on the table if you're not selling your own products in this day and age and that is the hill that I will die on.

Why it works

This video works because it attacks a deeply ingrained belief among creators—that success = followers + brand deals—immediately creating tension. It then backs the new perspective (be the brand, sell products) with a simple stat (4% make 100k) and a concrete personal example ($39 product → $500/day), which makes the alternative path feel both realistic and urgent. The framing of 'you're leaving money on the table' plus a strong 'hill I will die on' ending taps both FOMO and authority, prompting aspiring creators to reconsider their entire strategy.

Swipe-file takeaways

Open by telling your audience they're thinking about a core topic 'all wrong' to instantly challenge their assumptions.
Quickly redefine the real goal (e.g., personal brand vs. influencer status) so viewers have a new lens to see their actions through.
Use one simple, memorable stat plus a specific personal revenue example to make your argument feel undeniable.
Contrast the slow traditional path (brand deals, years to monetize) with a faster alternative (digital product by next month) to create urgency.
End with a strong conviction line ('that is the hill I will die on') to cement the take as a clear, shareable stance.

Full script

you are thinking of social media all wrong the point of posting is not just to become an influencer it is to build a personal brand most people will take the traditional route when it comes to social media they'll try to get as many followers as possible rely on brand deals free stuff and ultimately chase fame but you don't need to be a traditional influencer to make money from social media anymore reality is only about four percent of creators make over a hundred thousand dollars creators make over $100 ,000 per year. So what if instead of working with brands, you become the brand and you create your own products? I just launched a $39 product a few weeks ago and I'd be making an extra $500 per day with it. Whereas on average, it takes creators around two years to start monetizing from brand deals. With a digital product, you can start making money next month. Even better if you can do them together. You are honestly leaving so much money on the table if you're not selling your own products in this day and age and that is the hill that I will die on.

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