Here's six years of entrepreneurship in two minutes.

Here's six years of entrepreneurship in two minutes. Being cool can literally make you millions. People go out of their way to help people they like. As simple as that. I mean, literally last week, I had a good friend of mine implement a quick and free test that drove an incremental $71 ,000 in seven days. What took five minutes for me will make him an incremental millions of dollars this year. Number two, the cheapest talent is often the most expensive. Most people think of their payroll as a cost rather than an investment. And in the same way that a. think of their payroll as a cost rather than an investment. And in the same way that a cheap stock is not the best investment, cheap hires are not the best investment either. I cannot tell you how often I see a brand that is saving $4K a month on a hire and missing out on $5 million a year because they didn't pick the best person for the job. Hiring the best will make you the most, plain and simple. Three, if you put enough attention toward your lifetime value, you can outscale your competitors because you can afford to acquire customers at a way higher cost than them. And the more you because you can afford to acquire customers at a way higher cost than them. And the more you make from a customer, the more you could spend to get that customer. Focus on your LTV to CAC ratio. Four, distribution is oftentimes 100 times as valuable as product. The barriers to making a product are getting lower and lower by the day, and distribution is becoming vastly more important. All of the fastest growing brands out there don't have the best product, they have the best distribution. I'm not saying build a bad product. What I'm saying is have a great product, but realize how important distribution is. to scale. Number five, your offer is more important than you think. You are not selling cotton dresses. You're selling dresses to skip the line in the hottest nightclub in the city. You're not selling Facebook ads to contractors. You're selling 10 deck remodels closed for you every month. To figure out how to build an offer, think of the actual end solution that your customer would want, not the feature. Lastly, the only way you are going to make a lot of money is to make other people Honestly, the only way you are going to make a lot of money is to make other people a lot more money or save other people a lot more money. It's as simple as that. So get great at one of the two. And that's how, by the age of 25, I had multiple billion dollar brands and many hundred million dollar brands working with me. Let me know a lesson that I missed.