Viral video breakdown
I have a proposal.
Summary
The creator offers a playful deal: follow him, and he'll either follow back if he likes your content or leave 'hate' comments that critique your work and boost engagement.
At a glance
Who it’s for
small creators and aspiring influencers looking for engagement and feedback on their content
Best fit: Startups
Where it fits
Top of funnel
Awareness. Reaches viewers who don’t know you yet.
How it’s built
problem-solution
State a clear problem, then walk through the fix.
The hook
I have a proposal.
Make it yours: the reusable formula
I have a [proposal/deal] for [audience].
Swap the highlighted parts for your own niche.
The re-hook
You follow me, and if I like your content, I'll follow you back.
Introduces a clear, transactional offer to keep viewers listening for the twist.
Hot take
If I don't like your content, I'll leave hate comments on your posts to boost your engagement and tell you what to fix.
Why it works
This works because it turns a generic 'follow me' CTA into a game with stakes and a twist: even 'losing' (getting hate) is framed as a benefit. It taps into creators' desire for feedback and engagement while using edgy language ('hate comments') as a pattern interrupt. Structurally, the simple if/then bargain is easy to understand and creates instant incentive to act without needing proof or long explanation.
Swipe-file takeaways
- Frame your follow CTA as a specific deal with clear stakes instead of a vague ask.
- Use a twist where even the 'bad' outcome is positioned as valuable to the viewer.
- Leverage edgy wording ('hate comments') as a pattern interrupt, then reframe it as constructive.
- Keep the structure simple: one sentence for the proposal, one for the upside, one for the twist.
- Speak directly to creators' core desires (engagement + honest feedback) to drive action.
Full script
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