Video podcasting has become one of the most popular ways for podcasters to create content in 2021. We are here today to unveil the ins and outs of video podcasting and explore how podcasters can make video podcasts.
This comprehensive guide includes:
- What is a Video Podcast?
- Why should you start creating Video Podcasts?
- 4 ways to create Video Podcasts
- How to create a Video Podcast from scratch?
- Best way to create Video Podcasts
What is a Video Podcast 🎥
A video podcast is simply a podcast that comes with visuals.
The visual component of the video podcast could be as simple as a single static image or as complex as an animated video.
This is an example of a video podcast published by Rich Roll, "Change Your Brain: Neuroscientist Dr. Andrew Huberman | Rich Roll Podcast" receiving 9.2Million views on Youtube.
Video vs Audio Podcast: What is the difference
To begin, it is important to note that both video and audio podcasts are great options to share your content with your audience.
Video podcasts and audio podcasts each offer their own distinct pros and cons.
Why Audio Podcast 🎙 :
👍🏻 The main strength audio podcast offers is the flexibility when it comes to users' consumption of your content. Listeners can conveniently enjoy your content easily whilst working out or driving to work.
👎🏻 Video podcasts, on the other hand, expect much more commitment from users, lowering the ease of consuming the podcast.
Why Video Podcast 🎥 :
👍🏻 Video podcast viewers are often more focused when compared to audio podcast listeners. When your audiences are viewing your video podcast, their full attention will be devoted to your content, potentially resulting in greater engagement and conversion for your podcast.
👎🏻 Creating video podcasts undeniably requires additional effort and often times involves higher costs in both time and resources.
Why choose when you can have both?
It is also increasingly common for podcasters to produce and publish both audio and video podcasts. So don't worry, you won't have to part ways with your favorite podcasting platforms.
Why should you create video podcasts 🤔
For a lot of podcasters, video production can sound very terrifying, but the benefits of creating video podcasts definitely make it worthwhile. A video podcast is a powerful tool to take your podcast to the next level, because:
1. Videos are more engaging and attractive ✨
Video is one of the most effective forms of content when it comes to engaging with your audience. Scientifically, 30% of our brain is solely dedicated to responding to visual stimuli, making the human brain is exceptionally sensitive to visual content when compared to pure audio content.
This implies that as a podcaster, you can create more value and build a stronger connection with your audience by leveraging video podcasts.
2. Video podcasts help you reach a wider audience 👨👩👧👦
As of 2021, there are estimated to be over 380 million podcast listeners globally, and the number is expected to grow 20% annually, That is definitely an encouraging number for podcasters.
However, video remains to be one of the most popular forms of content. Youtube alone has over 2 billion users globally. Video podcasts enable you to reach a wider audience by simply adding a video element to your existing podcast.
Studies have shown some shocking statistics:
- Among podcast listeners, Apple Podcasts is the most used platform at 31%, followed by YouTube at 19%, and Spotify at 14%.
- More than 40% of podcast listeners said that they went to YouTube for podcasts in the past year.
Despite not being a podcast platform, Youtube is preferred over Spotify as a platform for consuming podcasts, which speaks volumes about how important video podcast is.
3. Video podcasts amplifies your content 🔊
Social Media is, without doubt, one of the most important channels for content creators to grow their audience. Unfortunately, social media aren't as audio-friendly as we wanted.
Most social media are dominated by visuals such as images and videos, audio is muted by default.
In order to leverage the reach of social media, a video podcast is an essential part of your podcast.
Have you ever seen audiotapes going viral overnight? Rarely
Have you ever seen videos going viral overnight? Too many to count
The reason behind this is the fact that videos get likes, upvotes, and reshares a lot more than any form of content, allowing it to get popularity a lot easier when compared to audio. On average, video posts on social media get 48% more views, video posts receive twice as much engagement as compared to other types of posts.
4. Video podcasts work like a charm 🎖
Numerous podcasters have been wildly successful with video podcasts globally.
One prime example would be "The Joe Rogan Experience". Being one of the most popular podcasters in the world and the No. 1 podcast on Spotify, Joe Rogan also has a Youtube account with 11.4 million subscribers
Some of his most popular videos:
"Joe Rogan Experience #1169 - Elon Musk",
records 48 million views
"Joe Rogan Experience #1255 - Alex Jones Returns", records 29 million views
Comparatively, Joe reaches 200 million podcast listeners on average monthly.
His single most popular youtube video has generated 2 years' worth of viewership for him, and would never be possible without him leveraging video podcasts.
Success stories of video podcasts apply to podcasters of all sizes and content. Andrea Raquelle from the “Hey Frase” podcast states that:
“Without video, we hit a plateau; we could not go past 10,000 [downloads],”
“When we started doing video recordings, we saw the best growth.”
These success stories are merely the tip of the iceberg when it comes to examples of podcasters leveraging video podcasts. Start producing video podcasts and up your podcast game today.
5. Video podcasts are actually pretty simple to make 👍🏻
If you're already creating podcasts, you can easily create a video podcast with just a few extra steps and tools. Oftentimes, you can simultaneously create both audio and video podcasts.
Video podcast has been a game-changer for a lot of podcasters, it's time for you to also hop on the bandwagon and start growing your podcast through video podcasts.
5 Ways To Record A Video Podcast
Now that you know why you need a video podcast, let's talk about different ways to record a video podcast.
The best thing about video podcasts is that there is always an option for you depending on the time and effort that you can invest into making a video podcast.
There are five most common ways to create a video podcast. You can pick the method that best fits your content and your audience.
1. Static image with audio voiceover
This is probably the easiest way to create a video podcast, it can simply be done by combining your audio podcast with a static background image. Despite being low effort content, it can still be a decent way to create your presence on video streaming platforms.
An example that leveraged such a format is To Fluency. To Fluency has over 570k subscriber on Youtube and the majority of his content are static image with audio voiceover, showing that static image with audio voiceover can still attract a considerable amount of audience.
It is also increasingly common for creators to add audio waves to static images, creating an audiogram for their podcasts.
This is an example of an audiogram made with Jupitrr featuring GaryVee. Check out how to create audiograms for podcasts.
👍🏻 Definitely the fastest and easiest way to create video podcasts. With the right tools and some practice, the whole process would probably take you less than 10 minutes.
👎🏻 It is undeniable that a static image with a voiceover isn't the most engaging video out there. Videos with animations, professional edits often perform better on video streaming platforms such as Youtube.
2. Turn your video meetings into a video podcast
Nowadays, virtual video calls have become a big part of our lives, we have video calls with our family, friends, colleague, and oftentimes, our podcast guests. Use that to your advantage, record the interview and turn it into an engaging video podcast. Not only will video calls allow you to capture footage of multiple speakers simultaneously, but most of the video conferencing tools have a video record feature built-in, making your video podcast just a button away.
👍🏻 One of the easiest, ready-made solutions for the video podcasts, allowing you to kill two birds with one stone. This is also a great way to feature guests in your podcast without having them travel to your studio.
👎🏻 The quality of your video podcast would heavily depend on the quality of export your video conferencing tool offers. Oftentimes, most tools offer average video and audio quality at best. Internet latency also plays a huge role in determining whether you can produce a high-quality video podcast.
3. Filming yourself whilst recording your podcast
This is a great way to simultaneously create both audio and video podcasts. You can simply set up a camera while you're recording your podcast. Producing a video podcast through filming yourself helps you build a strong personal brand, studies have shown that digital content with a human face performs 95% better than that of an illusion.
👍🏻 A great way to produce high-quality videos with minimal effort, allowing your audience to associate your podcast with your face.
👎🏻 Not everyone wants to put themselves out in the public. In fact, being insecure in front of a camera is a common reason why people chose to produce podcasts instead of Youtube videos in the first place.
4. Set up a studio for video recording
If you have been producing podcasts for some while, it is likely that you usually work on them in a studio with your audio equipment. If you currently don't work in a studio yet, it might be time to consider it. Setting up a studio not only boosts your productivity and the quality of your podcast but also acts as the best venue for recording your video podcasts.
👍🏻 A great way to produce premium quality video podcasts. With the right equipment and setup, you can produce a video podcast with multiple camera angles switching between a wide shot, yourself, and your guest.
👎🏻 Setting a studio is costly and not everyone has the resource to rent or own one. The production of a true in-studio video podcast could also require a decent investment in cameras, audio recording equipment, lighting, and more. Video editing is also often necessary to produce premium in-studio video podcasts, making it hard for leisure podcasters to produce in-studio video podcasts.
5. Video podcast with B-roll footages
Video podcast with B-roll footage is the combination of existing footage and your podcast video recording. Without additional visual elements, the breadth and depth of audio podcasts are sometimes limited. With b-roll footage, podcasters can better explain themselves and widen the range of topics they can cover.
For example, investment podcasts can include stock charts in their video podcast to help their audience better visualize their content; fashion-related podcasts can always be benefited by including images of the latest fashion pieces in their video podcast.
👍🏻 Probably the most engaging way to create a video podcast, allowing you to supplement your content with additional footage and visuals. This is a great way to take your podcast to the next level, adding visual elements to your already value-packed audio podcast.
👎🏻 Producing video podcasts with b-roll comes with a price, it is relatively time-consuming and costly. A quality b-roll video podcast requires a lot of effort in research, filming, and video editing.
How To Create A Video Podcast 🎞
Excited to create a video podcast? Let's hop right in.
Creating your visuals for your podcast
Your visual element is what differentiates your video podcast from your audio podcast. Focus on creating engaging and eye-catching visuals to boost the effectiveness of your video podcasts.
No matter how you decide to create your video podcasts, make sure to include:
- Your Podcast Name
- Link to visit your podcast for more content
- Brand visuals that you use across platforms (color, logo, fonts, etc.)
This is an example of a video podcast published by Skip and Shannon: Undisputed, "Cowboys Season Begins, Dallas' Playoff Expectations, Tom Brady | UNDISPUTED audio podcast (9.9.21)", receiving over 450k views on Youtube.
Useful tools to create your visuals with:
- Canva (Great tool to create static visuals with numerous well-designed templates)
- Juptirr (Great way to quickly create video podcasts with audio waves)
Remember to create a custom thumbnail for your videos. Your thumbnail decides the first impression your audience has on your video. Researches have shown that 90% of the best-performing videos use custom thumbnails.
Filming footage for your podcast
No matter you're recording your virtual interviews, filming yourself, producing an in-studio video, following these tips will bring your video podcasting game to the next level.
- Make sure to have a clean and simple background, you don't want to distract your audience with a poster in the background.
- A well-lighted environment. Lighting plays a huge role in affecting the quality of your footage.
- Dress and tidy yourself. Wear presentable clothing, groom your hair and make sure you're camera-ready.
- Record your audio with a separate mic if possible to ensure the quality of your audio, so that you can extract it for your audio podcast.
- Sit up straight and use hand gestures to better communicate your messages.
Oftentimes, podcasters forgot about the fact that it is a lot harder to trim and edit errors out of a video podcast when compared to an audio podcast. Keep that in mind and try to minimize the necessary editing of the video.
Video editing for your podcast
After you produced the audio and video components of the video podcast, it is important to edit it before publishing it to the world.
During the process of video editing, make sure that you check these boxes:
- Make sure your audio and video are in sync if you record them separately.
- Adjust the color grading or exposure of the video to highlight yourself.
- Add a branded intro and outro to all your video podcasts.
- Match the tone of your b-roll footage with your recording.
- Add subtitles if necessary.
Useful tools to edit your video with:
- iMovie (Limited to Mac users, the easiest tool to start editing videos with)
- Lightworks (Great tool with strong capabilities)
- Final Cut Pro (Tool for advanced video editing, does come with a steep learning curve.)
Uploading and Sharing your video podcast
Make sure you publish and share your video podcast on multiple platforms to maximize its exposure and reach. Although Youtube will be your main platform when it comes to video podcasts, don't ignore other social media platforms like Instagram, Twitter, Facebook, and TikTok. You also always trim your podcast and share it on social media or create short audiograms to promote your video podcast.
Use the correct dimension for different platforms to maximize its viewership:
|YouTube||1920 x 1080px|
|Instagram stories, IGTV, and TikTok||1080 x 1920px|
|Facebook, Twitter, and Instagram||1080 x 1080px|
Final thoughts on video podcasting 💬
Video podcasting is an opportunity you can’t ignore. It’s the best way to bring your podcast to a wider audience. As a podcaster, you should start creating video podcasts to take your podcast to the next level. Experiment around with different video podcast formats and designs. Start off with a simple video podcast with static images and move up to more complex options as you go.