📜 A Brief Primer & Introduction
Jupitrr started off as an idea by three friends who had already previously worked in the freelancing space. Their previous venture was now successfully on autopilot and they were hankering to start something new. As second-time founders who had already proven themselves in the competitive Hong Kong startup market, they got caught up in the potential of building something useful for people. With the rising interest in creator economies, Harris, Jerome, and Hoi wanted to take advantage of this sudden resurgence and decided to bootstrap Jupitrr, with a focus on providing value to the most underrepresented demographic -- small-time creators.
🎙 But what was the idea?
Jupitrr actually started off as a mobile networking app. The first version was a neat way to reduce friction while networking — instead of long, drawn out coffee chats with little to no value, they attempted to create a new kind of "meet-up" — one where the intent was defined, users met personalized connections, and everyone came away with some tangible value.
This didn't work.
People were not interested in scheduling meetings, and even if they did end up confirming a time-slot, they ghosted their meet. The conversations weren't as dynamic as we had hoped.
It was time to pivot.
📽 Why Creators
While researching networking we quickly realized there was a small subset of the community which were disinterested or deprioritized this skill. Creators were less likely to join a coffee chat because they had much better things to do, like
- growing their fanbase,
- spending insane hours on generating and producing content, and
- managing their socials.
By creating a product specialized for super-networkers we were neglecting other communities, especially creators. But we weren't solving a need, more a want.
Create a platform that supplement your users instead of accentuating only a tiny community.
Our biggest takeaway was that everyone, and we mean EVERYONE, could be potential creators. Mentors were mentoring their mentees, Teachers were teaching students, and influencers were influencing their supportive followers.
They just didn't want to start the process because of the aforementioned problems. Growing, generating, and managing with no immediate benefit repelled them from jumping headfirst into content creation. But we were ready, armed with the appropriate background, and in a unique position to help them in any way possible, by at least solving one of their pain points.
This quickly translated into the new version of Jupitrr — with an unwavering focus on building a tool that support users by reducing time to generate content and ease of share-ability.
It also helped that we had already built out the required integrations for our previous versions (login, component library, and a fully integrated backend) which meant we could move even quicker ⚡️. A more detailed breakdown of our tech stack will be up soon, look out for it!
The macro level question was, how were we planning on solving these issues?
🍖 Advent of Bite-Sized Audio
Getting people to create content requires multiple steps, processes, and collaborations to function optimally. One needs to have prior knowledge on their preferred editing software and know how to use it efficiently, establish a story line and narrative (+ a hook if you really want to YouTube algo to pick your video up), and a good marketing push feat. other creators to really get ahead.
Compare that to the Clubhouse approach — an open platform where everyone can voice their thoughts, concerns, critique, and have somewhat of an intellectual discourse.
The issue with the Andreessen Horowitz backed company is that they don't save any of these potentially invaluable conversations anywhere, nor do they have an easy way to view or manage this data. And you're locked onto the platform — so none of this can be shared elsewhere.
Enter Jupitrr: where recording an audio snippet is as easy as opening the website anywhere, recording your thoughts, customize the video you want to generate, and in a moment you have an easily shareable video which can be posted anywhere.
✅ Works anytime, anywhere
✅ Generate a HD video in minutes
✅ No installation needed, browser based
✅ Seamlessly integrated to share on Instagram instantly
🛗 One Line Elevator Pitch
Jupitrr is a creator-focused tool to turn voice recordings into shareable videos.
Why creator-focused? We feel they're the most under-represented demographic
Why voice recordings? It is the fastest, most natural way to convey ideas
Why shareable videos? Simplifying the process of content creation means reducing the barrier to entry for any potential creators who are on the fence.
🛣 Road less traveled: Deciding between social platform or a tool.
No joke, we've gone through almost five iterations in less than a year. From starting off as a networking mobile-based app peak-covid, to moving back to web as our final platform. But that's a story for another day.
Building a social media company is inherently hard, this isn't 2008 more. Facebook is flooded with subpar content and fake news. Ergo, we were a bit apprehensive on pulling the trigger on whether we wanted to promote ourselves as either a platform or a tool. There were many benefits to both options, but we had to keep our main priority in mind — we were for the creator community, made by users.
We believe solving the main problem for creators will be the driving force for them to interact better with their audience.
We prefer to assist our users instead of trying to drive more engagement time. We didn't waste any time on discoverability features, instead spent significant technical resources on improving the core product.
Onwards and upwards. 🚀