5 Linkedin Marketing Tips from the Top Creators you need in 2025

<p>If you’re looking for fresh LinkedIn marketing tips that actually work in 2025, you’re in the right place. I pulled insights from top creators who’ve grown serious audiences—not with hacks, but with smart, sustainable strategies. Here are five tips you’ll actually want to use this year.</p><h3 id="focus-on-intentionality-not-viralityjustin-welsh">"Focus on intentionality, not virality" - Justin Welsh </h3><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-5.png" class="kg-image" alt="" loading="lazy" width="1606" height="852" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-5.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-5.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-5.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-5.png 1606w" sizes="(min-width: 720px) 720px"></figure><p>Justin Welsh is a solopreneur and content creator who helps others build lean, profitable businesses through his courses, newsletter, and LinkedIn content.</p><p>Justin has over 700,000 followers on LinkedIn and has been posting regularly for years. </p><p>The best advice I’ve ever read on Justin Welsh’s blog about LinkedIn marketing is to prioritise intentionality over virality. Instead of chasing fleeting viral posts, he stresses that effective LinkedIn marketing is about being known for something specific, consistently delivering value, and connecting with the right audience. </p><p>By building a focused niche and nurturing meaningful relationships, Welsh shows how creators and solopreneurs can grow a sustainable and authentic presence—key ingredients for long-term success on LinkedIn.</p><h3 id="treat-linkedin-like-the-worlds-biggest-247-networking-eventlara-acosta">"Treat LinkedIn like the world's biggest 24/7 networking event" -Lara Acosta</h3><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-10.png" class="kg-image" alt="" loading="lazy" width="1426" height="712" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-10.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-10.png 1000w, https://jupitrr.ghost.io/content/images/2025/04/image-10.png 1426w" sizes="(min-width: 720px) 720px"></figure><p>Lara Acosta is a LinkedIn growth expert with over 200k followers, known for turning free value into a thriving coaching business.</p><p>Lara Acosta looks at LinkedIn as the world’s biggest 24/7 networking event. Her strategy isn’t about chasing quick wins or viral content—it’s about building trust and showing up with purpose. She calls it having an “Everest,” a bigger mission that keeps you going when others quit. </p><p><strong>Lara uses a lot of videos</strong> to dive deep into her insights, <strong>boosting both her visibility and personal brand recognition</strong>. Instead of focusing on post frequency or engagement pods, she emphasizes consistency and meaningful content. </p><hr><p>Try creating a video like Lara in a minute:</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/6_7d4Qzd7AM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" title="Magic Edit Announcement &amp; Demo"></iframe></figure><ul><li>Go to <a href="https://jupitrr.com/?ref=jupitrr.ghost.io">Jupitrr AI</a></li><li>Sign up/Login</li><li>Upload your video</li><li>Select a pre-set and make changes if required</li><li>Export!</li></ul><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Try it for FREE!</a></div><hr><h3 id="write-and-write-a-lotnicolas-cole"><strong>"Write! And write a lot!" - Nicolas Cole</strong></h3><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-6.png" class="kg-image" alt="" loading="lazy" width="1606" height="830" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-6.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-6.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-6.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-6.png 1606w" sizes="(min-width: 720px) 720px"></figure><p>Nicolas Cole is a bestselling writer and personal branding expert known for helping entrepreneurs grow their online influence through powerful storytelling and daily writing.</p><p>Nicolas Cole’s advice on growing on LinkedIn is simple and somewhat similar to Justin's: <strong>write every day</strong>. Not for the likes, not for virality—but to get clear, consistent, and better at telling stories that actually connect. </p><p>His take? If you write daily for a year, your voice—and your audience—will transform. It’s not about a lucky post. It’s about showing up with intention, again and again.</p><h3 id="if-you-show-up-every-single-day-youll-beat-95-of-people-and-the-next-5-is-just-putting-out-good-stuffdaniel-murray"><em>"If you show up every single day, you'll beat 95% of people, and the next 5% is just putting out good stuff" - </em>Daniel Murray</h3><h3 id=""></h3><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-7.png" class="kg-image" alt="" loading="lazy" width="1606" height="830" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-7.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-7.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-7.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-7.png 1606w" sizes="(min-width: 720px) 720px"></figure><p>Daniel Murray is the founder of <em>The Marketing Millennials</em>, a LinkedIn-first community that breaks down marketing in a fun, relatable way. He’s grown his audience to over 1 million followers by showing up daily and delivering value with consistency.</p><p>What stuck with me most from Daniel is how he kept things human. Early on, he was doing the unscalable stuff—DMs, comments, real conversations. That’s what helped him stand out. He also reminds us: showing up every day already puts you ahead of most people, but engaging like a real person is what actually builds momentum.</p><p>And when it comes to ideas? He’s big on being a curious consumer. If you want to create better content, start by paying attention to what’s out there.</p><h3 id="being-genuinely-nice-is-an-underrated-marketing-strategykatelyn-bourgoin">"Being genuinely nice is an underrated marketing strategy" - Katelyn Bourgoin </h3><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-8.png" class="kg-image" alt="" loading="lazy" width="1606" height="830" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-8.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-8.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-8.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-8.png 1606w" sizes="(min-width: 720px) 720px"></figure><p>Katelyn is a serial entrepreneur and founder of Unignorable—a company that helps brands craft bold, customer-first messaging that actually sticks. She’s built, broken, and rebuilt across tech, marketing, and more.</p><p>Katelyn has over 80,000 follower on LinkedIn and over 63,000 newsletter subscribers.</p><p>While this is a general piece of advice from Katelyn, it applies perfectly to LinkedIn: <em>being genuinely nice is an underrated marketing strategy</em>. It’s easy to chase hacks and hooks, but what actually builds trust (and followers) is showing up with real generosity—commenting thoughtfully, cheering others on, and sharing value without always expecting something back. On a platform built for connection, kindness scales surprisingly well.</p><h3 id="final-words">Final Words</h3><p>If there’s one thread connecting all these LinkedIn marketing tips—it’s <strong>consistency</strong>. Whether it’s writing daily like Nicolas Cole, showing up with intention like Justin Welsh, engaging like a real human like Daniel Murray, or leading with kindness like Katelyn Bourgoin, every creator here proves that long-term growth isn’t about one viral hit.</p><p>It’s about showing up again and again—with purpose, with generosity, and with something to say.</p><p>Pick one tip, stick with it, and see where it takes you.</p><p>And if you are building a personal brand on LinkedIn, don't forget to try Jupitrr AI to create personal branding talking head videos in minutes.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Give it try now</a></div>