Creator Tips
How to share a Podcast on Instagram Story and Post?
Do not directly post the Podcast Cover or Link onto Instagram. Instead, turn audio into video with Audiogram Videos with online tools.
Harris Cheng• 16 min read
<p>Podcasts are one of the fastest-growing mediums for content creation and consumption. To grow podcasts, many creators struggle to figure out how to share podcasts on Instagram posts or stories. </p><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.ghost.io/" class="kg-btn kg-btn-accent">GO TO HOME</a></div><p></p><p>Research projects that Podcast Market will reach $87 Billion by 2028.</p><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2024/03/Podcasting-market-Globally-size.jpg" class="kg-image" alt="Podcasting Market Size Stats" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/Podcasting-market-Globally-size.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/Podcasting-market-Globally-size.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/Podcasting-market-Globally-size.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/Podcasting-market-Globally-size.jpg 2000w" sizes="(min-width: 720px) 720px"></figure><p>According to a report by Wondery, a leading podcast producer and network, the number of podcast listeners who prefer video has increased by 11% since 2019. </p><p>🖐🏻 Wait... how to actually share a podcast on Instagram posts or stories?</p><p>In this blog, we'll explore why you should share podcasts on Instagram, what you should not do, and how to do it right.</p><h2 id="why-you-should-share-podcasts-on-instagram">Why You Should Share Podcasts on Instagram?</h2><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2023/03/image-4.png" class="kg-image" alt="" loading="lazy" width="2000" height="1047" srcset="https://jupitrr.ghost.io/content/images/size/w600/2023/03/image-4.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2023/03/image-4.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2023/03/image-4.png 1600w, https://jupitrr.ghost.io/content/images/2023/03/image-4.png 2000w" sizes="(min-width: 720px) 720px"></figure><h3 id="%F0%9F%92%81%E2%80%8D%E2%99%80%EF%B8%8F-reach-a-wider-audience">💁♀️ Reach a Wider Audience</h3><p>It is extremely hard to consistently get new audience on platforms like Spotify. Meanwhile, Instagram has over 1 billion monthly active users, making it a powerful platform for podcast promotion. Get new listeners on Instagram who may not have discovered it otherwise.</p><h3 id="%F0%9F%95%B6%EF%B8%8F-visual-appeal">🕶️ Visual Appeal</h3><p>Make audiograms for Instagram. Audiograms are short, animated videos that feature a snippet of your podcast audio, along with a waveform visualization and captions. They are visually appealing and engaging, making them more likely to grab the attention of Instagram users. We will explain more later in the article. </p>
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<h3 id="%F0%9F%97%A3%EF%B8%8F-increase-engagement">🗣️ Increase Engagement</h3><p>Sharing your podcast on Instagram can also help increase engagement with your audience. Encouraging listeners to share their thoughts and feedback on your podcast in the comments section fosters a sense of community and builds a stronger relationship with your audience.</p><h2 id="what-you-should-not-do">What You Should Not Do </h2><p><strong>Directly Posting the Podcast Cover or Link onto Instagram</strong></p><p>While sharing podcasts on Instagram can be an effective way to reach a wider audience, there are a few things you should avoid doing. One of the most common mistakes is simply posting the podcast cover or link on Instagram. Here's why</p><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2023/03/image-1.png" class="kg-image" alt="" loading="lazy" width="653" height="926" srcset="https://jupitrr.ghost.io/content/images/size/w600/2023/03/image-1.png 600w, https://jupitrr.ghost.io/content/images/2023/03/image-1.png 653w"></figure><h3 id="podcasts-are-too-lengthy-for-ig-audience">Podcasts are too lengthy for IG Audience</h3><p>Podcasts are often too lengthy and unattractive for Instagram users - they like and are used to short-form content. That's why reels and stories exist!</p><h3 id="no-audio-example">No Audio Example</h3><p>Posting a podcast cover or link does not provide any example of the audio content. There is no trigger point for the audience to stop and listen to your podcast.</p><h2 id="how-to-share-a-podcast-on-instagram-story">How to share a Podcast on Instagram Story?</h2><p>Instagram stories are a great way to share your podcast with your audience. It is also easy to do so. </p><p><strong>If you want to share a podcast available on Spotify,</strong> then:</p><ol><li>Go to Spotify</li><li>Open the Podcast episode you want to share</li><li>Open more options by clicking on the ellipsis symbol (three dots)</li><li>Click on Share</li><li>Click on "Stories" </li><li>Add or edit details like background, text, etc.</li><li>Click on "Your stories"</li></ol><p>Your podcast will be shared on your Instagram story and if anyone clicks on it, they will be redirected to Spotify.</p><p>Now, if you want to share a podcast from Apple Podcasts, there is no as smooth and direct way to do so as there is for Spotify podcasts, however, you can still share it from Apple Podcast by:</p><p>Step 1 - Go to Apple Podcast</p><p>Step 2 - Open the Podcast you want to share</p><p>Step 3 - Open the menu and click on "Copy Link"</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/how-to-share-a-podcast-on-instagram-story---Sharing-on-Apple-Podcast--Step-1.jpg" class="kg-image" alt="how to share podcast on Instagram story - Sharing from Apple Podcast" loading="lazy" width="591" height="1280"><figcaption><span style="white-space: pre-wrap;">Click on "Copy Link" from the menu of the podcast on Apple Podcast</span></figcaption></figure><p>Step 5 - Pro Tip - Take a screenshot of the Podcast Cover</p><p>Step 6 - Go to Instagram and go to your story section</p><p>Step 7 - Go to "Create" or Select the Podcast Cover</p><p>Step 8 - Click on the Sticker menu and search for "Link"</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/How-to-share-podcast-on-Instagram-story---sharing-from-Apple-Podcasts-.jpg" class="kg-image" alt="how to share podcast on Instagram story - Sharing from Apple Podcast - steps" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/How-to-share-podcast-on-Instagram-story---sharing-from-Apple-Podcasts-.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/How-to-share-podcast-on-Instagram-story---sharing-from-Apple-Podcasts-.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/How-to-share-podcast-on-Instagram-story---sharing-from-Apple-Podcasts-.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/How-to-share-podcast-on-Instagram-story---sharing-from-Apple-Podcasts-.jpg 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Click on the Sticker many> Search for "Link" > Paste your link > Share it on your story</span></figcaption></figure><p>Step 9 - Paste the link you have in your clipboard</p><p>Step 10 - Edit the story as per your preference</p><p>Step 11 - Click on "Your Stories"</p><p>Your podcast link will be shared with your followers on your Instagram Stories.</p><p>While sharing like this is the easiest way to share your podcast on Instagram story, it's not the best. There is a better way to share your podcast on Instagram.</p><h2 id="best-way-to-post-podcasts-on-instagram">Best Way to Post Podcasts on Instagram</h2><p><strong>Turn audio into video with Audiogram Videos </strong></p><p>To create an engaging and visually appealing way to share your podcast on Instagram, consider creating audiogram videos. </p><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2023/03/image-5.png" class="kg-image" alt="" loading="lazy" width="960" height="720" srcset="https://jupitrr.ghost.io/content/images/size/w600/2023/03/image-5.png 600w, https://jupitrr.ghost.io/content/images/2023/03/image-5.png 960w" sizes="(min-width: 720px) 720px"></figure><p>Audiogram videos are short, animated videos that feature a snippet of your podcast audio, along with waveform visualization and captions. They are a great way to grab the attention of Instagram users and encourage them to listen to your podcast.</p><p>One of the easiest and most efficient ways to create audiogram videos is to use a tool like Jupitrr. </p><p>Jupitrr allows you to upload your podcast audio, select a waveform visualization, select font style and add captions to create a stunning and engaging audiogram video. Once you've created your audiogram video, you can easily share it on Instagram as a post or story.</p><h2 id="how-to-share-a-podcast-to-instagram-on-post">How to Share a Podcast to Instagram on Post?</h2><p>Here is a step-by-step guide to sharing your podcast on Instagram as a post or story like this:</p><h3 id="method-1-turn-audio-into-a-video">Method 1: Turn Audio into a Video</h3><p>In the generation of AI, you can turn your audio into a video and share the podcast on your Instagram Post or even story. To convert your audio into a video:</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/How-to-share-Podcast-on-Instagram-Story-and-Posts---Turning-Audio-to-Video-.jpg" class="kg-image" alt="How to share podcast on Instagra - Convert Audio into Video" loading="lazy" width="1870" height="817" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/How-to-share-Podcast-on-Instagram-Story-and-Posts---Turning-Audio-to-Video-.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/How-to-share-Podcast-on-Instagram-Story-and-Posts---Turning-Audio-to-Video-.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/How-to-share-Podcast-on-Instagram-Story-and-Posts---Turning-Audio-to-Video-.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/How-to-share-Podcast-on-Instagram-Story-and-Posts---Turning-Audio-to-Video-.jpg 1870w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">You can convert your Audio to a Video using Jupitrr</span></figcaption></figure><ul><li>Go to Jupitrr AI Video</li><li>Upload your Audio</li><li>Highlight the text and click on "Generate video"</li><li>It will automatically add different videos for the different parts of the audio</li><li>Export the video and share it on your Instagram Post</li></ul><h3 id="method-2-create-an-audiogram">Method 2: Create an Audiogram</h3><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://jupitrr.ghost.io/content/images/2023/03/media-thumbnail-ember398.jpg" data-kg-custom-thumbnail="">
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<figcaption><p><span style="white-space: pre-wrap;">Youtuber: Ali Abdaal</span></p></figcaption>
</figure><h4 id="1-visit-jupitrrcom">1. Visit <a href="https://jupitrr.com/?ref=jupitrr.ghost.io">Jupitrr.com</a></h4><p>Jupitrr helps creators generate audiogram videos that feature a snippet of their podcast audio, with customizable fonts, waveform visualization, and captions. After landing to the page, click 'Create yours now'. </p><h4 id="2-upload-the-audio">2. Upload the audio</h4><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2024/03/Making-Audiogram-for-podcast-to-share-on-Instagram.jpg" class="kg-image" alt="" loading="lazy" width="553" height="747"></figure><h4 id="3-pick-templates-and-customize">3. Pick Templates and customize!</h4><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/Making-Audiogram-to-share-Podcast-on-Instagram.gif" class="kg-image" alt="How to share podcast on Instagram - Customizing Audiogram" loading="lazy" width="1000" height="430" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/Making-Audiogram-to-share-Podcast-on-Instagram.gif 600w, https://jupitrr.ghost.io/content/images/2024/03/Making-Audiogram-to-share-Podcast-on-Instagram.gif 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Edit your Audiogram to share on your Instagram Post or Story</span></figcaption></figure><p><strong>There are 3 tabs in the audiogram creation process:</strong></p><ul><li>Templates: where you can pick the dimension of the audiogram as well as the design of it</li><li>Design: here you can customize your title, font style, avatar, banner image, background color and text color!</li><li>Subtitles: AI-generated subtitles are ready for you. You may freely change them at your own will. </li></ul><h4 id="4-export-and-post-audiogram-videos-on-instagram">4. Export and Post Audiogram Videos on Instagram</h4><p>Finally, export your video!</p><p>Create a new Instagram post or story by selecting the audiogram video from your camera roll.</p><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2023/03/image-9.png" class="kg-image" alt="" loading="lazy" width="2000" height="1091" srcset="https://jupitrr.ghost.io/content/images/size/w600/2023/03/image-9.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2023/03/image-9.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2023/03/image-9.png 1600w, https://jupitrr.ghost.io/content/images/2023/03/image-9.png 2000w" sizes="(min-width: 720px) 720px"></figure><h2 id="tips-on-podcast-promotion-on-instagram">Tips on Podcast Promotion on Instagram</h2><p>If you have ideas other than making an audiogram, here are some tips you need to know:</p><ol><li>Collaborate with Other Podcasters: Collaborate with other podcasters to reach a wider audience and build your network.</li><li>Host Contests and Giveaways: Host contests and giveaways to encourage engagement and reward your followers.</li><li>Use Eye-Catching Graphics: Use bright and bold graphics to catch the attention of your followers.</li><li>Share Teasers: Share teasers of upcoming episodes to build excitement and anticipation.</li><li>Share Clips: Share short clips from your podcast to give your followers a taste of what they can expect.</li><li>Go Live: Host live Q&A sessions or interviews with guests to engage with your audience in real-time.</li><li>Use Instagram Reels: Use Instagram Reels to create short, entertaining videos that promote your podcast.</li><li>Share Behind-the-Scenes Content: Share behind-the-scenes content to give your followers a glimpse into the making of your podcast.</li><li>Use Instagram Ads: Use Instagram ads to reach a wider audience and promote your podcast.</li><li>Consistency is Key: Consistently post new content and engage with your audience to build a strong following on Instagram.</li></ol><h2 id="final-words">Final Words</h2><p>Sharing your podcast on Instagram can be a great way to reach a wider audience, increase engagement, and promote your content. </p><p>By creating audiogram videos, using hashtags, and engaging with your audience, you can build a loyal following and grow your podcast audience. So get creative, have fun, and start sharing your podcast on Instagram today!</p>