Instagram
How to monetize Instagram Reels?
Harris Cheng• 4 min read
<p>There are over 65 million Instagram influencers in 2024. However, only about 12% of those creators make more than $50,000 a year. This is because most creators don't even know how to monetize their content. </p><p>In this article, we are going to give you some practical ways to monetize your Instagram reels.</p><h2 id="does-instagram-pay-to-upload-reels">Does Instagram pay to upload Reels?</h2><p>Instagram started the Instagram Reels Play bonus programme in 2021 which was an invite-only programme to share the profits with the creators. However, they later stopped the programme for the new creators in March 2023. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh7-us.googleusercontent.com/4l6HhPM88z13XtNhlMe6yrqPKy4ZUu7pz4P2oXlRuh2LcnsSzzPD5uNIaUf6Pci3kJIjAte_KpjHjiELV8HqQBC2N7pX31Ro4QbI-BtKRzgLgVkq3mWTvW1fyoxg2bJd5pih9P1MI1OOF0FrYDTXMSo" class="kg-image" alt="Instagram stopped extending new and renewed Reels for its Play Bonus Programme " loading="lazy" width="1105" height="156"><figcaption><span style="white-space: pre-wrap;">Instagram stopped extending new and renewed Reels for its Play Bonus Programme </span></figcaption></figure><p>Hence, while Instagram still pays out to some creators, it has stopped this programme for the new ones. </p><h2 id="how-to-monetize-your-instagram-reels-in-2024">How to Monetize Your Instagram Reels in 2024?</h2><p>There are still a lot of ways you can make money on Instagram. Here is the list of Instagram Reels Monetization Ideas you can try:</p><h3 id="partner-with-brands">Partner with brands</h3>
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<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C4gC3LBAz5o/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C4gC3LBAz5o/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C4gC3LBAz5o/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Sephora (@sephora)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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<p></p><p>There is a brand launching every day. Partnering with relevant brands can expand your reach and boost sales. A study by Socialinsider found that for niches like beauty, branded Instagram Reels get 67% more engagement on average compared to non-branded Reels. This increased engagement can introduce your content to a whole new audience interested in the products you promote. You can either reach out to brands directly, hire an agency or try influencer marketing platforms like Tagger or Upfluence to find a brand to partner with. </p><h3 id="accept-instagram-gifts">Accept Instagram Gifts</h3><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/The-future-of-Podcasts---Monetize-Instagram-Reels-by-Adding--Send-GIfts--button-1.jpg" class="kg-image" alt="This is how Instagram's "Send Gift" button looks on the reels" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/The-future-of-Podcasts---Monetize-Instagram-Reels-by-Adding--Send-GIfts--button-1.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/The-future-of-Podcasts---Monetize-Instagram-Reels-by-Adding--Send-GIfts--button-1.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/The-future-of-Podcasts---Monetize-Instagram-Reels-by-Adding--Send-GIfts--button-1.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/The-future-of-Podcasts---Monetize-Instagram-Reels-by-Adding--Send-GIfts--button-1.jpg 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">How does Instagram's "Send Gift" button looks on the reels</span></figcaption></figure><p>Instagram Gifts lets viewers shower you with virtual gifts during live Reels. These gifts convert to real money, with viewers purchasing Stars (Instagram's currency) to send them. You can enable Gifts in your Reels settings and actively engage with viewers who send them to show appreciation and encourage more gifting. </p><h3 id="affiliate-marketing">Affiliate Marketing</h3><p>Affiliate marketing lets you earn commissions by promoting products you love in your Reels. Platforms like RewardStyle and Amazon Associates offer millions of products. By strategically incorporating affiliate links, you can turn viewers into buyers and earn 10-40% commission on some sales, based on the brand’s conditions.</p><h3 id="sell-your-own-product">Sell your own Product</h3>
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<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/CxLMxx8u3lF/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/CxLMxx8u3lF/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CxLMxx8u3lF/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Ariana Grande (@arianagrande)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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<p>Many Instagram influencers like Ariana Grande sell their own products like merchandizes or become a cofounder of a new brand. This lets you utilize the distribution channel that you created. You can create Reels that showcase your product's features and benefits, then include a clear call to action directing viewers to your website or online store.</p><h3 id="add-shoppable-product-tags">Add Shoppable Product Tags </h3><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/How-to-monetize-Instagram-Reels---Shoppable-Product-Tags.jpg" class="kg-image" alt="How shoppable product tags look like in an Instagram Reel" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/How-to-monetize-Instagram-Reels---Shoppable-Product-Tags.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/How-to-monetize-Instagram-Reels---Shoppable-Product-Tags.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/How-to-monetize-Instagram-Reels---Shoppable-Product-Tags.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/How-to-monetize-Instagram-Reels---Shoppable-Product-Tags.jpg 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">This is how Shoppable Product Tags look like in an Instagram Reel</span></figcaption></figure><p>You can simply create a post with a shoppable product tag of the products used in the picture. You can either promote your own products or partner with a brand for the promotion. </p><hr><p><strong>If you have a podcast, you can still monetize your Instagram by converting your </strong><a href="https://jupitrr.com/?ref=jupitrr.ghost.io" rel="noreferrer"><strong>Audio into Video using Jupitrr</strong></a><strong>. Try generating one for free right now.</strong></p><hr><h3 id="sell-a-service">Sell a service</h3><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2024/03/How-to-monetize-Instagram-Reels---monetizing-instagram-by-promoting-the-service-you-provide.jpg" class="kg-image" alt="" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/How-to-monetize-Instagram-Reels---monetizing-instagram-by-promoting-the-service-you-provide.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/How-to-monetize-Instagram-Reels---monetizing-instagram-by-promoting-the-service-you-provide.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/How-to-monetize-Instagram-Reels---monetizing-instagram-by-promoting-the-service-you-provide.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/How-to-monetize-Instagram-Reels---monetizing-instagram-by-promoting-the-service-you-provide.jpg 2240w" sizes="(min-width: 720px) 720px"></figure><p>If you are good at something, you can find clients among your followers. Many Instagram Reel Creators monetize their skills by providing their services. A good example of this would be the painters who post reels of them creating the painting. Generally, these artists also provide painting services or even sell the paintings they show in the reels. </p><h3 id="build-a-community-of-subscribers">Build a community of subscribers</h3><p>Instagram launched its Broadcast Channel feature in 2023 that lets you create a broadcast channel by inviting all of your followers. You can use this community of subscribers to communicate with your audience better. You can also use this channel to drive traffic to your site and sell products. </p><h3 id="accept-donations-through-patreon">Accept donations through Patreon</h3><p>Patreon allows fans to support your creative process with monthly donations. While there aren't stats specific to Reels, Patreon itself boasts over 6 million patrons, proving the power of direct audience funding. Offer exclusive rewards on Patreon, like early access to Reels or behind-the-scenes content, to incentivize sign-ups.</p><h2 id="final-words">Final words</h2><p>Well, having a huge following on Instagram can be a blessing if you know the right way to make the most of it. While most creators don't make any money out of their Instagram even with hundreds of thousands of followers, many make a lot with just a few tens of thousands. </p><p>All you need to do is grab your viewers' attention. One of the best ways to increase engagement on your Instagram reels is by adding interesting B-rolls to your reel. </p><p><a href="https://jupitrr.com/product/ai-video-generator?ref=jupitrr.ghost.io" rel="noreferrer">Try adding B-roll videos to your Instagram reel using Jupitrr for free.</a></p>