Podcasting is a great way to share your ideas and connect with an audience. However, with over 2,000,000 active podcasts out there, it's tough to stand out from the crowd.

Platforms like Spotify and Apple Music do not offer an easy way for you to distribute your podcast for free. Well, some may say there are 'Organic Suggestion' features. However, they hardly guarantee any results despite your hard work.

That's why promoting your podcast is crucial, an audiogram for social media might be useful for you.


However, how can you actually upload audio onto social media like Instagram?

In this blog, we are going to share with you the secret way to promote your podcast through podcast audiograms on social media. Read through the whole blog so you will even know my exclusive tips and case studies.

What is a Podcast Audiogram for Social Media?

A podcast audiogram for social media is a short waveform video with an audio clip that is used to promote your podcast on social media platforms such as Instagram, Facebook and Linkedin.

It's a combination of audio and visuals that makes it highly effective in promoting your podcast. These video clips usually feature a still image or a series of images and captions that display a short audio clip from your podcast. Online tools such as Jupitrr allow you to make beautiful audiograms for free.

Why should you post audiograms on social media?

Promoting your podcast is essential for attracting more listeners and increasing your brand's visibility.

Just in the US, podcast listener numbers have increased by over 200% in the past decade, from 27 million to 62 million as of 2022.

With the growing popularity of podcasts, the competition is tough, making it more challenging to get your podcast in front of the right audience. Promoting your podcast audiogram on social media is the best way to get your content in front of potential listeners and grow your audience.

Benefits of posting podcast audiograms on social media

Simple, free audience reach. The first batch could be just getting your friends know about it, while according to my personal experience, over 70% of the Instagram videos are distributed to non-followers!

Podcast audiograms on social media are essential because they help you get new audience who have never heard of you before.

Audiograms are also more engaging than simple text posts. According to research, social media posts with videos or images have higher engagement rates than those without. Audiograms are a great way to grab your audience's attention and entice them to listen to your podcast.

Tips for creating a Podcast Audiogram

Creating an audiogram might seem daunting, but with the right approach and tools, anyone can do it. Here are some tips to keep in mind when making podcast audiograms:

Tip 1: Be aware of the length of audiogram

The sweet spot is around 10 minutes for YouTube and 30-60 seconds for other social media platforms generally.

When creating audiograms, it's essential to keep them short and sweet. 30-second clips will fit reels better - as we all know, we only got 9 seconds of attention timespan these days.

However, if you're promoting your podcast on YouTube, you can create longer audiograms, typically around 10 minutes long.

Tip 2: Make use of your long-form podcast

To create an effective audiogram, you need to start with a good-quality audio clip. The best way to do this is to extract a short clip from your long-form podcast episode.

Choose the most engaging and exciting part of your episode, which will make the audience want to listen to the full episode.

Tip 3: Consistent social media branding and design


It's essential to keep your audiograms consistent with your podcast branding. Use the same color tones, fonts, and templates that you use for your podcast branding. This will help your audiograms stand out and make them more recognizable to your audience.

Tip 4: Plan carefully before speaking

Planning what you want to say in your audio clip is crucial to making an effective audiogram. Make sure to plan your audio clip before recording it. Avoid recording audio clips on the fly, as this can make your overall production time much longer.

Tip 5: Choice of pictures for social media

Design Shack

Choosing the right image is essential when creating an audiogram. The image should be high-resolution, colorful, and eye-catching. If possible, use an image that shows your face.

How to Use Jupitrr to Make Podcast Audiograms for Free?

Making a podcast audiogram may seem like a challenging task, but with the right tools, it's easier than you think.

Jupitrr is a free online tool that makes it easy to create stunning audiograms for your podcast. Here's how to use Jupitrr to create a podcast audiogram:

  1. Sign up for Jupitrr: First, sign up for Jupitrr by creating a free account.
  2. Upload your audio clip: Next, upload the audio clip that you want to use for your audiogram.
  3. Choose an image: Choose an image that you want to use for your audiogram. Make sure the image is high-resolution and visually appealing.
  4. Customize your audiogram: Use Jupitrr's tools to customize your audiogram. Pick your favorite template, choose a color and font. Subtitles will be auto-generated for you (but you can edit it too if needed)
  5. Download and share: Once you're satisfied with your audiogram, download it and share it on your social media platforms!

Examples of Podcast Audiograms

Here are a few examples of podcast audiograms:

The Tim Ferriss Show

The Tim Ferriss Show creates short, engaging audiograms using quotes from his guests. The audiograms feature a headshot of the guest with the quote overlayed.

The Joe Rogan Experience

The Joe Rogan Experience creates visually stunning audiograms with engaging captions. The audiograms are usually around one minute long and feature a clip from the show.

Smart Passive Income

Smart Passive Income creates short, punchy audiograms that highlight the key takeaways from each episode. The audiograms are usually around 30 seconds long and feature animated text overlays.

✨ Final Words

Posting podcast audiograms on social media is a highly effective way to promote your podcast on social media platforms. They are engaging, eye-catching, and easy to create with tools like Jupitrr.

When creating your audiograms, remember to keep them to the point and concise, use your long-form podcast to extract the best part, and stay consistent with your podcast branding.

With these tips, you'll be able to create effective audiograms that will help you grow your podcast audience and increase your brand's visibility.

Good luck and happy podcasting!

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