How to get more Followers on LinkedIn?

<p>LinkedIn is more than a place to look for jobs. It's where people share ideas, build networks, and grow their careers. Whether you're a founder, a manager, or someone early in your career, growing your <strong>LinkedIn followers</strong> can help you reach more people and open new doors.</p><p>But building a following takes more than adding connections. It takes a clear profile, helpful content, and steady engagement. Here’s a practical guide to help you grow your presence on LinkedIn—without needing to post every day or reinvent yourself.</p><h3 id="optimise-your-linkedin-profile">Optimise Your LinkedIn Profile</h3><p>Your LinkedIn profile is the first thing people see. A clear, up-to-date profile helps others understand who you are and what you do. It also makes them more likely to follow you. Here’s how to get it right:</p><h4 id="1-fill-out-your-profile-and-use-a-professional-photo">1. Fill Out Your Profile and Use a Professional Photo</h4><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-1.png" class="kg-image" alt="" loading="lazy" width="1642" height="1172" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-1.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-1.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-1.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-1.png 1642w" sizes="(min-width: 720px) 720px"></figure><p>Make sure your profile is complete. Add a clear profile photo, a background banner, a short headline, and a summary that explains your work. A well-presented profile builds trust.</p><h4 id="2-add-relevant-keywords">2. Add Relevant Keywords</h4><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-2.png" class="kg-image" alt="" loading="lazy" width="1572" height="998" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-2.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-2.png 1000w, https://jupitrr.ghost.io/content/images/2025/04/image-2.png 1572w" sizes="(min-width: 720px) 720px"></figure><p>Use words people might search for in your headline, summary, and job titles. This improves your chances of showing up in search results. For example, if you work in marketing, include terms like “digital marketing,” “campaigns,” or “brand strategy.”</p><h4 id="3-keep-it-up-to-date">3. Keep It Up to Date</h4><p>Update your profile regularly. Add new roles, skills, and certifications as you go. This shows you're active and makes it easier for others to understand your current work.</p><hr><p><em>Also read:</em> <a href="https://jupitrr.com/blog/best-video-editing-tools-for-linkedin/?ref=jupitrr.ghost.io">Best Video Editing Tools for LinkedIn</a></p><hr><h3 id="develop-a-consistent-content-strategy">Develop a Consistent Content Strategy</h3><p>If you want more followers, share content. You don’t need to post every day—but you do need to be clear, consistent, and helpful. A strong <strong>content strategy</strong> can help you build trust over time.</p><h4 id="1-post-short-videos-with-your-content">1. Post Short Videos with your Content</h4><p>Videos can make your content easier to consume. A short clip explaining a recent lesson or summarising a post can add a personal touch. People connect with faces and voices, so don’t worry about being perfect—just be clear.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Try Creating a LinkedIn video for Free using Magic Edit</a></div><h4 id="2-share-useful-ideas">2. Share Useful Ideas</h4><p>Share things you’ve learned at work, industry trends, or stories that others in your field can relate to. You don’t need to be an expert—just honest and thoughtful. This is often called thought leadership, but really, it’s just being helpful.</p><h4 id="3-mix-up-the-format">3. Mix Up the Format</h4><p>Use a variety of post types. Share plain text posts, images, carousels, or longer articles. Try polls or short videos now and then. This keeps your feed interesting and reaches people in different ways.</p><h4 id="4-post-at-the-right-time">4. Post at the Right Time</h4><p>LinkedIn tends to be more active during weekday mornings. But what works for others might not work for you. Post at different times, and use <strong>LinkedIn analytics</strong> to track when you get the most engagement.</p><hr><p><em>Also read:</em> <a href="https://jupitrr.com/blog/how-to-post-video-on-linkedin/?ref=jupitrr.ghost.io">How to post a video on LinkedIn?</a></p><hr><h3 id="engage-actively-with-your-audience">Engage Actively with Your Audience</h3><p>Posting is important, but it’s only part of the picture. To grow your audience, you also need to respond, join discussions, and connect with others in a real way. This builds trust and keeps your profile active.</p><h4 id="1-join-relevant-conversations">1. Join Relevant Conversations</h4><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-3.png" class="kg-image" alt="Even with more than 200k followers, Seth Godin comments on others' posts" loading="lazy" width="1656" height="1240" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-3.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-3.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-3.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-3.png 1656w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Even with more than 200k+ followers, Seth Godin comments on others' posts</span></figcaption></figure><p>Comment on posts that interest you. Join LinkedIn groups in your field. These are good ways to learn, share your views, and get noticed by new people.</p><h4 id="2-respond-to-comments-and-messages">2. Respond to Comments and Messages</h4><p>If someone takes the time to comment on your post or send a message, reply. You don’t need to say much—just show you're listening. This helps build relationships over time.</p><h4 id="3-ask-questions-and-use-polls">3. Ask Questions and Use Polls</h4><p>If you want people to engage, invite them in. Ask a question at the end of your post. Try a simple poll. These tools encourage people to interact—and that can help more people see your content.</p><hr><p>Also read: <a href="https://jupitrr.com/blog/types-of-personal-branding-videos-on-linkedin/?ref=jupitrr.ghost.io">7 types of videos that can you get you thousands of followers on LinkedIn</a></p><hr><h3 id="expand-your-network-strategically">Expand Your Network Strategically</h3><p>You don’t need to connect with everyone. Instead, focus on building a network of people in your field, or those who share similar interests. This makes your feed more useful—and your content more relevant.</p><h4 id="1-personalise-your-connection-requests">1. Personalise Your Connection Requests</h4><p>When you connect with someone new, add a short note. Let them know why you’re reaching out. It could be as simple as “I liked your post on X” or “We’re both in [industry].” It helps you stand out.</p><h4 id="2-join-industry-groups">2. Join Industry Groups</h4><p>LinkedIn groups can help you meet people outside your immediate network. Look for active groups in your area or industry. These can be good places to learn and share ideas.</p><h4 id="3-use-mutual-connections">3. Use Mutual Connections</h4><p>If you and someone else share a few connections, they’re more likely to accept your request or follow you back. You can also ask a mutual contact to introduce you, or simply join in on a conversation they’re part of.</p><hr><p>Also read: <a href="https://jupitrr.com/blog/personal-branding-video-examples/?ref=jupitrr.ghost.io">Examples of Personal Branding Videos for Professionals</a></p><hr><h3 id="use-linkedin%E2%80%99s-tools-and-features">Use LinkedIn’s Tools and Features</h3><p>LinkedIn has features designed to help you grow. Make use of them—they’re there for a reason.</p><h4 id="1-review-your-analytics">1. Review Your Analytics</h4><figure class="kg-card kg-image-card"><img src="https://jupitrr.ghost.io/content/images/2025/04/image-4.png" class="kg-image" alt="" loading="lazy" width="1644" height="1316" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/04/image-4.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/04/image-4.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/04/image-4.png 1600w, https://jupitrr.ghost.io/content/images/2025/04/image-4.png 1644w" sizes="(min-width: 720px) 720px"></figure><p>Check your post views, engagement, and follower growth. LinkedIn offers basic analytics for free. These can help you see what’s working and what to do more of. Use this data to shape your <strong>content strategy</strong>.</p><p>To check your analytics, go to your LinkedIn profile and click on "Show all analytics"</p><h4 id="2-host-events">2. Host Events</h4><p>LinkedIn Events are a great way to bring people together. You could host a short talk, Q&amp;A, or webinar. These events often lead to more <strong>audience engagement</strong> and new <strong>LinkedIn followers</strong>.</p><h4 id="3-add-the-follow-button">3. Add the Follow Button</h4><p>If you have a blog, portfolio, or email signature, add a LinkedIn “Follow” button. This gives people an easy way to stay connected without sending a full connection request.</p><h4 id="4-interact-with-company-pages">4. Interact with Company Pages</h4><p>Engage with your company’s page or others in your industry. Commenting or sharing posts from these pages can increase your visibility and show you're active in your field.</p><hr><h3 id="final-thoughts">Final Thoughts</h3><p>Growing your <strong>LinkedIn followers</strong> doesn’t require big moves. With a clear profile, steady <strong>content strategy</strong>, and regular <strong>audience engagement</strong>, you can build trust and grow your network over time.</p><p>If you're not sure where to start, try this: create a short video sharing a recent insight or lesson, upload it to Magic Edit, and share it with your followers. It’s a simple, effective way to show your voice, add value, and start real conversations.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://jupitrr.com/magic?ref=jupitrr.ghost.io" class="kg-btn kg-btn-accent">Upload your Video to Magic Edit</a></div>