Podcasting
What is the Future of Podcasts and How to Prepare for it?
Harris Cheng• 14 min read
<p>What is the Future of Podcasting? Podcasting's popularity hit after the pandemic as well as the popularization of TikTok and Instagram Reels. </p><p>The future of Podcasting is about bite-sized content and shareable video formats. </p><p>Studies show that the number of active podcasts and available episodes is continuing to climb, with over 5 million podcasts and over 150 million episodes available as of 2024. </p><p>A faster growth rate is also seen in people who listen to podcasts according to Statista. 41% of Americans responded they have listened to a podcast just in the past month. The future of podcasting - how fast will it further grow? 👀</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/The-future-of-Podcasts---Stats-on-the-number-of-podcast-listeners-globally.jpg" class="kg-image" alt="The number of Podcast Listeners Globally" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/The-future-of-Podcasts---Stats-on-the-number-of-podcast-listeners-globally.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/The-future-of-Podcasts---Stats-on-the-number-of-podcast-listeners-globally.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/The-future-of-Podcasts---Stats-on-the-number-of-podcast-listeners-globally.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/The-future-of-Podcasts---Stats-on-the-number-of-podcast-listeners-globally.jpg 2240w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">The number of Podcast Listeners Globally</span></figcaption></figure><p>As more people seek out engaging and convenient forms of entertainment and information, it's no surprise that podcasting is becoming increasingly popular.</p><p>In this blog, we are going to share with you the biggest future podcasting trends and how to equip yourselves now. </p><p>BTW, if you're interested in leveraging AI technology to create stunning videos in clicks, check this out!<br> </p>
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<h2 id="future-podcasting-trends-you-need-to-know">Future Podcasting Trends You Need to Know</h2><h3 id="1-creators-will-have-more-control-over-their-audience">1. Creators will have more control over their audience</h3><p>In the future, podcasting will be more about connecting more with your audience and getting more control over them. </p><p>With the rise of platforms like <a href="https://substack.com/?ref=jupitrr.ghost.io">Substack</a> and <a href="https://ghost.org/?ref=jupitrr.ghost.io">Ghost</a>, creators, not limited to writers, now have the tool to directly collect and manage information from their listeners.</p><p>Having ownership of your own email list has become essential in the last couple of years. This opens up new opportunities for targeted marketing and audience engagement. Podcasters can even sell their own products or subscription items to the same batch of audiences. </p><h3 id="2-private-podcasting-with-a-subscription-model">2. Private podcasting with a subscription model</h3><p>As the trend of subscription-based content continues to grow, more podcasters in the future will likely adopt private podcasting. </p><p>It offers an opportunity for podcasters to speak about special topics that they do not wish to make public like their personal stories, sensitive topics, and secrets to success. Podcasters can invite their subscribers and interact with them too.</p><p>Platforms like <a href="https://patreon.com/?ref=jupitrr.ghost.io">Patreon</a> allow podcasters to create exclusive content and experiences for their most dedicated listeners. It makes it easy to set up a subscription model for podcasters.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2023/02/image-3.png" class="kg-image" alt="" loading="lazy" width="2000" height="1005" srcset="https://jupitrr.ghost.io/content/images/size/w600/2023/02/image-3.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2023/02/image-3.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2023/02/image-3.png 1600w, https://jupitrr.ghost.io/content/images/2023/02/image-3.png 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Patreon</span></figcaption></figure><h3 id="3-short-form-audio">3. Short-form audio</h3><p>The popularity of short-form content or <a href="https://jupitrr.com/blog/what-is-a-shortcast-and-how-to-start-one-jupitrr?ref=jupitrr.ghost.io" rel="noreferrer">Shortcasts</a> on platforms like TikTok and Instagram Reels has paved the way for shorter podcasts as well. </p><p>However, creators cannot upload audio onto social media, that's why '<a href="https://jupitrr.com/blog/create-audiograms-for-podcasts?ref=jupitrr.ghost.io">Audiogram Videos</a>' have taken a big hit recently. In the future, podcast creators will be more used to making audiogram videos and share on social media. </p><p><a href="https://jupitrr.com/audiogram?ref=jupitrr.ghost.io"><strong>Try creating an Audiogram for your podcast for free</strong></a><strong>!</strong></p><h3 id="4-social-media-as-a-distribution-or-hosting-channel">4. Social media as a distribution or hosting channel</h3><p>Social media giants like <a href="https://jupitrr.com/blog/upload-audio-to-facebook?ref=jupitrr.ghost.io">Facebook</a> and Twitter are currently focused on visuals more than audio.</p><p>In the future, instead of hosting on an RSS feed, sharing a podcast video on social media would be more common, as it can greatly enhance your reach to non-podcast audiences. It could help expand the reach of podcasts and bring podcasters to a whole new audience.</p><p>👉🏻 Try making one for yourself with <a href="https://jupitrr.com/?ref=jupitrr.ghost.io">Jupitrr</a>!</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://jupitrr.ghost.io/content/images/2023/02/media-thumbnail-ember171.jpg" data-kg-custom-thumbnail="">
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<figcaption><p><span style="white-space: pre-wrap;">Shortcast by Russel Foster & Ali Abdaal (Made with Jupitrr)</span></p></figcaption>
</figure><h3 id="5-podcasts-as-a-means-of-marketing-for-companies">5. Podcasts as a means of marketing for companies</h3><p>As podcasting continues to grow in popularity, more companies are starting to see the value in using podcasts as a marketing tool. For example, in Sweden and Spain, over 40% of the interviewers responded that they had listened to a podcast in the past month. </p><p>In fact, a recent study from Statista found that companies that use podcasts for marketing report a higher return on investment compared to other forms of content marketing. The future of podcasting is podcast marketing. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2024/03/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg" class="kg-image" alt="Number of Podcast Listeners from every 100 Internet users in the countries " loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2024/03/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2024/03/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2024/03/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 1600w, https://jupitrr.ghost.io/content/images/2024/03/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 2240w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">The US tops in this graph showing the Number of Podcast Listeners from every 100 Internet users in the countries </span></figcaption></figure><h3 id="6-podcasts-as-a-communication-method-in-companies">6. Podcasts as a communication method in companies</h3><p>A recent survey found that 70% of companies are already using or plan to use podcasts for internal communication. With the rise of remote work, podcasts offer a convenient and engaging way for teams to stay connected and informed.</p><p>James Mulvany, the <a href="https://jupitrr.com/blog/how-to-start-a-podcast-on-youtube?ref=jupitrr.ghost.io" rel="noreferrer">YouTube Podcasting</a> Guru, mentioned that internal podcasts help the sender get more attention from the receiver since there is less competition for attention outside the textual format on Slack and Emails. </p><p>The future trend of podcasting lies also within the internal communication of companies. </p><figure class="kg-card kg-embed-card kg-card-hascaption"><iframe width="200" height="113" src="https://www.youtube.com/embed/zFCL5dEZj3s?start=43&feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" title="Is Podcasting the BEST Internal Comms Tool? | Why Create an Internal Podcast for your Business"></iframe><figcaption><p><span style="white-space: pre-wrap;">James Mulvany's Youtube Channel</span></p></figcaption></figure><h2 id="6-tips-for-you-on-the-future-of-podcasting">6 Tips for You on the Future of Podcasting </h2><ol><li><strong>Build an Email List of your Podcast Audience:</strong> Email list is the key to building strong relationships and promoting your content across different formats effectively. Try to use products such as Substack. </li><li><strong>Interact more with your power users or audience:</strong> Engage with your listeners regularly, and know what they want more from you. Being interactive also makes your audience feel they have your attention. </li><li><strong>Try short-form video podcasts:</strong> Experiment with shorter, bite-sized audio content in both podcast and video formats. This format is well-suited for social media and can help you reach new audiences.</li><li><strong>Distribute on 5 social media channels:</strong> Don't just pick one or two at first. Experiment. Experiment. Experiment. Then, narrow down to the ones that perform best for you.</li><li><strong>Build your audience as early as possible:</strong> Building an audience takes time, so start early and focus on consistently producing high-quality content. Growing your audience has a multiplier effect, remember also to take advantage of the organic reach of new platforms like Instagram Reels.</li><li><strong>Make Video for your Audio Content:</strong> Use AI to create a video out of your audio podcast and share it with your audience on social media. Try using Jupitrr's AI VIdeo feature to upload your audio and create a video out of it.</li></ol>
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<h3 id="final-words">Final Words</h3><p>Podcasting is set to become even more popular in this decade. </p><p>Always take advantage of a flat platform before it gets too crowded. For podcasting, it's the perfect moment to start now/</p><p>We hope this article has been informative and helpful. Happy podcasting!</p>