What is the Future of Podcasts and How to Prepare for it?

<p>What is the Future of Podcasting? Podcasting's popularity hit after the pandemic as well as the popularization of TikTok and Instagram Reels. </p><p>The future of Podcasting is about bite-sized content and shareable video formats. </p><p>Studies show that the number of active podcasts and available episodes is continuing to climb, with over 5 million podcasts and over 150 million episodes available as of 2024. </p><p>A faster growth rate is also seen in people who listen to podcasts according to Statista. 41% of Americans responded they have listened to a podcast just in the past month. The future of podcasting - how fast will it further grow? 👀</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2025/01/Podcasting-trends---podcasting-market-size.jpg" class="kg-image" alt="The number of Podcast Listeners Globally" loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/01/Podcasting-trends---podcasting-market-size.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/01/Podcasting-trends---podcasting-market-size.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/01/Podcasting-trends---podcasting-market-size.jpg 1600w, https://jupitrr.ghost.io/content/images/2025/01/Podcasting-trends---podcasting-market-size.jpg 2240w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">The number of Podcast Listeners Globally</span></figcaption></figure><p>As more people seek out engaging and convenient forms of entertainment and information, it's no surprise that podcasting is becoming increasingly popular.</p><p>In this blog, we are going to share with you the biggest future podcasting trends and how to equip yourselves now. </p><p>BTW, if you're interested in leveraging AI technology to create stunning videos in clicks, check this out!</p><h2 id="podcasting-trends-for-2025-what-does-the-future-hold">Podcasting Trends for 2025: What Does the Future Hold?</h2><h3 id="1-creators-will-have-more-control-over-their-audience">1. Creators will have more control over their audience</h3><p>In the future, podcasting will be more about connecting more with your audience and getting more control over them. </p><p>With the rise of platforms like <a href="https://substack.com/?ref=jupitrr.ghost.io">Substack</a> and <a href="https://ghost.org/?ref=jupitrr.ghost.io">Ghost</a>, creators, not limited to writers, now have the tool to directly collect and manage information from their listeners.</p><p>Having ownership of your own email list has become essential in the last couple of years. This opens up new opportunities for targeted marketing and audience engagement. Podcasters can even sell their own products or subscription items to the same batch of audiences. With the help of <a href="https://www.sender.net/blog/email-list-management-software/?ref=jupitrr.ghost.io">email list management software</a>, you can efficiently organize and segment your contacts to tailor your outreach and improve engagement.</p><h3 id="2-subscription-models-a-key-podcasting-trend-for-the-future">2. Subscription Models: A Key Podcasting Trend for the Future</h3><p>As the trend of subscription-based content continues to grow, more podcasters in the future will likely adopt private podcasting. </p><p>It offers an opportunity for podcasters to speak about special topics that they do not wish to make public like their personal stories, sensitive topics, and secrets to success. Podcasters can invite their subscribers and interact with them too.</p><p>Platforms like <a href="https://patreon.com/?ref=jupitrr.ghost.io">Patreon</a> allow podcasters to create exclusive content and experiences for their most dedicated listeners. It makes it easy to set up a subscription model for podcasters.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2023/02/image-3.png" class="kg-image" alt="" loading="lazy" width="2000" height="1005" srcset="https://jupitrr.ghost.io/content/images/size/w600/2023/02/image-3.png 600w, https://jupitrr.ghost.io/content/images/size/w1000/2023/02/image-3.png 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2023/02/image-3.png 1600w, https://jupitrr.ghost.io/content/images/2023/02/image-3.png 2000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Patreon</span></figcaption></figure><h3 id="3-short-form-audio-the-future-of-podcasts">3. Short-form Audio: The Future of Podcasts</h3><p>The popularity of short-form content or <a href="https://jupitrr.com/blog/what-is-a-shortcast-and-how-to-start-one-jupitrr?ref=jupitrr.ghost.io" rel="noreferrer">Shortcasts</a> on platforms like TikTok and Instagram Reels has paved the way for shorter podcasts as well. </p><p>However, creators cannot upload audio onto social media, that's why they are <a href="https://jupitrr.com/create-slideshow?ref=jupitrr.ghost.io">creating a video out of their audio with AI</a>. </p><h3 id="4-social-medias-role-in-future-podcasting-trends">4. Social Media's Role in Future Podcasting Trends</h3><p>Social media giants like <a href="https://jupitrr.com/blog/upload-audio-to-facebook?ref=jupitrr.ghost.io">Facebook</a> and <a href="https://jupitrr.com/blog/how-to-share-podcasts-on-instagram-posts-stories?ref=jupitrr.ghost.io">Instagram</a> are currently focused on visuals more than audio.</p><p>In the future, instead of hosting on an RSS feed, sharing a podcast video on social media would be more common, as it can greatly enhance your reach to non-podcast audiences. It could help expand the reach of podcasts and bring podcasters to a whole new audience.</p><p>👉🏻 Try making a Video from your Audio podcast with <a href="https://jupitrr.com/?ref=jupitrr.ghost.io">Jupitrr AI</a>!</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://jupitrr.ghost.io/content/images/2023/02/media-thumbnail-ember171.jpg" data-kg-custom-thumbnail=""> <div class="kg-video-container"> <video src="https://jupitrr.ghost.io/content/media/2023/02/How-to-Get-a-Good-Sleep-jupitrr.mp4" poster="https://img.spacergif.org/v1/1080x1080/0a/spacer.png" width="1080" height="1080" playsinline="" preload="metadata" style="background: transparent url('https://jupitrr.ghost.io/content/images/2023/02/media-thumbnail-ember171.jpg') 50% 50% / cover no-repeat;"></video> <div class="kg-video-overlay"> <button class="kg-video-large-play-icon" aria-label="Play video"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path> </svg> </button> </div> <div class="kg-video-player-container"> <div class="kg-video-player"> <button class="kg-video-play-icon" aria-label="Play video"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"></path> </svg> </button> <button class="kg-video-pause-icon kg-video-hide" aria-label="Pause video"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect> <rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"></rect> </svg> </button> <span class="kg-video-current-time">0:00</span> <div class="kg-video-time"> /<span class="kg-video-duration">0:54</span> </div> <input type="range" class="kg-video-seek-slider" max="100" value="0"> <button class="kg-video-playback-rate" aria-label="Adjust playback speed">1×</button> <button class="kg-video-unmute-icon" aria-label="Unmute"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"></path> </svg> </button> <button class="kg-video-mute-icon kg-video-hide" aria-label="Mute"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24"> <path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"></path> </svg> </button> <input type="range" class="kg-video-volume-slider" max="100" value="100"> </div> </div> </div> <figcaption><p><span style="white-space: pre-wrap;">Shortcast by Russel Foster &amp; Ali Abdaal (Made with Jupitrr AI)</span></p></figcaption> </figure><h3 id="5-podcasts-as-a-means-of-marketing-for-companies">5. Podcasts as a means of marketing for companies</h3><p>As podcasting continues to grow in popularity, more companies are starting to see the value in using podcasts as a marketing tool. For example, in Sweden and Spain, over 40% of the internet users said that they had listened to a podcast in the past month. </p><p>In fact, a recent study from Statista found that companies that use podcasts for marketing report a higher return on investment compared to other forms of content marketing. This shows that the future of podcasting will play an important role for business marketing. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://jupitrr.ghost.io/content/images/2025/01/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg" class="kg-image" alt="The US tops in this graph showing the Number of Podcast Listeners from every 100 Internet users in the countries " loading="lazy" width="2000" height="1125" srcset="https://jupitrr.ghost.io/content/images/size/w600/2025/01/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 600w, https://jupitrr.ghost.io/content/images/size/w1000/2025/01/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 1000w, https://jupitrr.ghost.io/content/images/size/w1600/2025/01/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 1600w, https://jupitrr.ghost.io/content/images/2025/01/The-future-of-Podcasts---Monthly-Podcast-Listeners-as-per-countries.jpg 2240w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">The US tops in this graph showing the Number of Podcast Listeners from every 100 Internet users in the countries </span></figcaption></figure><h3 id="6-podcasts-as-a-communication-method-in-companies">6. Podcasts as a communication method in companies</h3><p>A recent survey found that 70% of companies are already using or plan to use podcasts for internal communication. With the rise of remote work, podcasts offer a convenient and engaging way for teams to stay connected and informed.</p><p>James Mulvany, the <a href="https://jupitrr.com/blog/how-to-start-a-podcast-on-youtube?ref=jupitrr.ghost.io" rel="noreferrer">YouTube Podcasting</a> Guru, mentioned that internal podcasts help the sender get more attention from the receiver since there is less competition for attention outside the textual format on Slack and Emails. </p><p>The future trend of podcasting lies also within the internal communication of companies. </p><figure class="kg-card kg-embed-card kg-card-hascaption"><iframe width="200" height="113" src="https://www.youtube.com/embed/zFCL5dEZj3s?start=43&amp;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" title="Is Podcasting the BEST Internal Comms Tool? | Why Create an Internal Podcast for your Business"></iframe><figcaption><p><span style="white-space: pre-wrap;">James Mulvany's Youtube Channel</span></p></figcaption></figure><h2 id="6-essential-tips-to-embrace-the-future-of-podcasting">6 Essential Tips to Embrace the Future of Podcasting</h2><ol><li><strong>Build an Email List of your Podcast Audience:</strong> Email list is the key to building strong relationships and promoting your content across different formats effectively. Try to use products such as Substack. </li><li><strong>Interact more with your power users or audience:</strong> Engage with your listeners regularly, and know what they want more from you. Being interactive also makes your audience feel they have your attention. </li><li><strong>Try short-form video podcasts:</strong> Experiment with shorter, bite-sized audio content in both podcast and video formats. This format is well-suited for social media and can help you reach new audiences.</li><li><strong>Distribute on 5 social media channels:</strong> Don't just pick one or two at first. Experiment. Experiment. Experiment. Then, narrow down to the ones that perform best for you.</li><li><strong>Build your audience as early as possible:</strong> Building an audience takes time, so start early and focus on consistently producing high-quality content. Growing your audience has a multiplier effect, remember also to take advantage of the organic reach of new platforms like Instagram Reels.</li><li><strong>Make Video for your Audio Content:</strong> Use AI to create a <a href="https://jupitrr.com/blog/how-to-convert-audio-into-video?ref=jupitrr.ghost.io">video out of your audio podcast</a> and share it with your audience on social media. Try using Jupitrr AI's Audio to VIdeo feature to upload your audio and create a video out of it.</li></ol> <!--kg-card-begin: html--> <br><center><a style="font-size:auto;color:white;background-color: #383DB8;padding: 25px 50px;text-align:center;border-radius: 45px" href="https://jupitrr.com/product/ai-video-generator?ref=jupitrr.ghost.io">Try Jupitrr AI Video for free</a> </center> <br> <div onclick="location.href='https://jupitrr.com/product/ai-video-generator'" style="cursor:pointer"></div> <!--kg-card-end: html--> <h2 id="how-ai-is-shaping-podcast-creation-in-2025">How AI is Shaping Podcast Creation in 2025</h2><p>In 2025, AI is revolutionizing podcast creation, making it faster, smarter, and more accessible than ever. From automated editing to personalized audience engagement, AI tools are streamlining every aspect of podcast production. </p><p>AI tools like <strong>ChatGPT, Jupitrr AI</strong>, and others are empowering creators by transforming the way they produce and share content. Jupitrr AI's features such as audio-to-video conversion, auto-generated captions, and seamless B-roll integration make it easier than ever to repurpose podcasts into engaging videos for platforms like YouTube, Instagram, and TikTok. </p><p>These tools simplify the complex and time-consuming aspects of editing, enabling podcasters to focus on storytelling and audience engagement. By automating tedious processes and enhancing accessibility, AI is leveling the playing field, giving creators of all skill levels the ability to produce professional, shareable content effortlessly.</p><p>This shift is enabling marketers, SMEs, and independent creators to produce professional-grade content without the need for extensive resources or technical expertise.</p><h3 id="why-marketers-should-care-about-podcasting-trends"><strong>Why Marketers Should Care About Podcasting Trends</strong></h3><p>I have been mentioning a lot about marketers, entrepreneurs and SMEs in this article. But why should they even care about podcast and the future trends of podcasting?</p><p>Podcasting trends are more than just industry buzz—they represent powerful opportunities for marketers to connect with audiences in meaningful ways.</p><p>Podcasts offer an intimate, long-form platform that fosters trust and loyalty, making them an ideal medium for storytelling and brand-building. Emerging trends, such as short-form content and interactive formats, open doors for marketers to engage with diverse demographics and experiment with innovative strategies. </p><p>Additionally, the growing popularity of podcasts as a marketing channel offers measurable ROI, with features like targeted ads and sponsorship opportunities delivering high engagement rates. Staying ahead of these trends allows marketers to position their brands as thought leaders, reach niche audiences, and repurpose podcast content for social media, blogs, and email campaigns, amplifying their marketing impact.</p><h3 id="final-words">Final Words</h3><p>Podcasting is set to become even more popular in this decade. Whether you’re a marketer or an SME, it’s a great time to explore how podcasting can connect you with your audience and grow your brand. Always take advantage of a flat platform before it gets too crowded. For podcasting, it’s the perfect moment to start now.</p><p>We hope this article has been informative and helpful. Happy podcasting!</p>