This blog is inspired by the Podcast — Where it happens Interview with Nuseir Yassin — The founder of Nas Daily & Nas Academy: https://www.youtube.com/watch?v=YIyipW04NSs'
Even if you are not very familiar with content creators, you definitely saw one of his videos on Facebook a few years back then, he is the vlogger who created 1,000 daily one-minute-long videos on Facebook. And now, he started his own venture — Nas Academy, teaching people how to become content creators.
In Jupitrr, as a product built for content creators. We would love to dive into this case study, to see how to find the Personality-Market-Fit for content creators.
The idea of Personality-Market-Fit
During this short podcast interview with Greg and Sahil, Nas brought up an idea — Personality-Market-Fit. And this idea originated from one concept — Treat content creation as a business. And it’s a business of one. You start creating small content in your room alone, then you want to grow a bigger audience with better and more content, eventually, you would even want to make a living of it. Very much like founding a startup, you have to figure out your Product-Market-Fit, and for content creators, it’s your Personality-Market-Fit.
By Personality-Market-Fit, you have to figure out why people like your content (Personality, as your content highly reflect on your personality), and how many people like your content (How big the market your content has). Nas also mentioned a few learnings he got on his way to figure out his Personality-Market-Fit.
Knowing your strength, Look for signs
This is the first thing Nas mentioned. In his early day, he quickly realised that people like his stuff online — even it’s just a Facebook post, he got much more likes than his mate. At very first, he might not know what people like about him. Maybe his storytelling, his character, his personality or his face, but one thing to be sure that, he knows that people “like” him (*well it’s an actual “Like” on Facebook), he sees it as an early sign — he is a people person, and he got an audience. Soon, Nas realised people loves his storytelling where he double down on it and bring home 43 million followers.
Noticing early signs, Identifying your strength is a very important first step in content creation. You got to know why people click in and spend time consuming your content. Because it’s entertaining? It’s helping them to learn while procrastinating? Or is it a very niche topic that no one ever could explain it clearly as water as you do? Finding out strength is important, and it goes for all content creators — Vloggers, Podcasters, Writer.
We at Jupitrr have the vision to provide the easiest way to build the MVP of your content through the benefits of using the audio content - super easy to make, create a shorter feedback loop to collect the audience's feedback and iterate accordingly.
Ruthless consistent if you want something special
It took Nas Daily 270 days to succeed — that’s almost 9 months of dedication, hard work and persistence, especially at times that didn’t go so well. Like many things in life, if you want to archive something special, you have to do stuff that no one else does. Be consistent with your content, make it your life, your business. Don’t skip just because “I don’t feel like posting today”. Make a schedule, set goals and milestones, then start doing it. It’s not gonna be easy, but when you make it, it will be all worthy. Just like what Sahil mentioned, a lot of successful founders said that they are not special, they are just persistent.
It's very hard to be consistent and persistent if the content takes days to make. Try something small first - short reels on Instagram, bite-sized audio on Jupitrr. Getting started is more important than being sophisticated.
Shelf life value of a content creator
One interesting point Nas mentioned, but I never come across. The shelf life value of a content creator or their content is short, no matter how big you are. He mentioned 5 to 6 years is probably the max for a content creator in this age. It happened because of two things: The algorithm of platforms and mental health.
All social media platforms have to make it fresh for their audience. As a result, they fancy new and trendy stuff. In all the years, we have seen trends come and go (Travel vlogs, lip-sync, dancing challenge etc). Content creators are leveraged by platforms in terms of distribution. They can make you skyrocket, also makes you back on the ground. (Khaby might be a good example of this, we will see)
The other thing is mental health. Another thing similar to startup founders, it is extremely frightening to start a business of one. One day you feel like you are on to something very big, the other day you feel the world is against you and want to give up. Mental health would definitely influence the way creators create content, and it’s even harder than being a founder — Simply because in a startup you can scale up by hiring when you grow through stages. But then for content creators, you have to continue to produce because you, yourself are the product people like.
Review and Thoughts
We found this extremely interesting with the shelf life concept — It might take months or years for a content creator to succeed, but it also won’t last too long if you don’t build a new venture on top of it as Nas did. It’s interesting that on one side it seems counter-intuitive but then I found it makes loads of sense. The same goes with celebrities — You can make it with one album. But then you can’t keep doing the same thing your whole life, that’s why many great artists keep trying a new style of music, a new style of acting — they are always looking for a breakthrough. What they have is not enough to last, they have to keep evolving and the same goes with content creators.