It's 2024 and we have so many AI tools that we are not able to choose which one to use. Every tool has a different use case. And you need to find the one that is perfect for you. If you are a Pictory user, but not happy with its features, there might be another video editing tool for you.

In this article, article, we will help you find the perfect Pictory alternative that suits your requirements.

Let us first tell you about Pictory and why you should consider an alternative.

What is Pictory?

Pictory homepage

Pictory is a video creation platform that helps you create engaging videos from various sources, such as text, blog posts, scripts, or from your existing video recordings. It uses AI to automate many of the Video Editing tasks.

While it sounds like Pictory is a life saviour for creators, you need to know about some of the limitations of Pictory and the reasons you should be looking for Pictory alternatives.

Why do you need a Pictory Alternative? đŸš©

User Interface

Pictory was started in 2019 and while it has been getting updates, many reviews on Getapp, a review platform, suggest that the UI is not very user-friendly. It takes a new user longer to learn about the features and how to use them.

Not suitable for other languages

Many users reported that Pictory wasn’t able to add subtitles perfectly in languages like Spanish, Hindi, Russian, etc. Although it is workable, when you generate subtitles for a video with Pictory AI, you have to make a lot of changes to it. 


Many users complain about Pictory being slow to generate videos and edit them. Moreover, as you need to make changes in transition, cuts, etc. you would need longer to edit the video. 

No AI Videos and Images

Pictory does not have any AI video feature as of now. Pictory creates video from your text from stock videos and images. While writing this article, AI video generation is still in their roadmap.

Editing bugs

Users reported bugs while editing videos using Pictory AI. Some users on G2 mentioned that they were not able to find the videos they had downloaded or lost changes in the video.

And for these reasons, you need to look for Pictory alternatives.

Pictory Cost

Plan Cost
Starter $19/month
Professional $39/month
Teams $99/month

While the starting plan costs $19, you will need the Professional plan to get the advanced video editing features.

However, some tools like Animaker, Jupitrr, Descript and others provide better features at a lower price.

We tried to cover the best of them here-

Top Pictory Alternative


Jupitrr is a truly AI video editing tool that can automatically add captions/subtitles and AI-generated b-roll videos and images to your video. However, what makes Jupitrr stand out from all the other AI video editors is its user interface and speed. Jupitrr is easier to use and much faster than most other AI Video editors. It takes only a few seconds for Jupitrr to generate the subtitle for your video, add AI B-roll videos to it, or convert your audio into an Audiogram.

We at Jupitrr know that every creator is an entrepreneur and they want to save time wherever they can while maintaining their content quality. So, we have optimised every part of video editing with AI to make it easier as well as faster for creators to edit videos.

Why Jupitrr is a good Pictory AI free alternative?

While Pictory can create a video out of your script, based on a template, it uses stock videos and images to do that, with a few customization options. This approach is good for B2B videos. However, if your audience is a direct consumer, stock images and videos might not appeal to them.

Jupitrr generates AI B-roll videos for your content which are fully customizable. If you do not like any AI video, you can simply change the prompt. Moreover, you can add subtitles to your video and even change the dimensions to make it into a reel or TikTok. And it's easy to do all this even if you are new to editing. Jupitrr is a great free Pictory AI alternative you should consider in 2024.

Notable Features of Jupitrr

  • AI Video Maker
  • Audiogram Maker
  • Automatic Subtitle
  • Choose subtitle styles
  • Dimension Choice - Landscape, Portrait, Square
  • Exports video in 1080p

Jupitrr Pricing

Plan Cost/Month Billing Cycle Audiogram Video Limit AI Video Transcription Limit Stock Library Watermark
Free $0 Free forever 30 mins 10 mins (max per video) Unlimited With Jupitrr watermark
Starter $6.99 Monthly 6 hours 10 mins Unlimited No watermark
Creator $19 Monthly Unlimited 20 hours Unlimited No watermark
Pro $39 Monthly Unlimited 50 hours Unlimited No watermark

Who should use Jupitrr?

Jupitrr is best for people who want an easy and fast solution for their video editing needs. It is mostly used by people who are building their personal brands through video content marketing. Jupitrr is especially useful for people who want to build their audience through short videos and audiograms.

Upcoming improvements in Jupitrr

Jupitrr is still a new player in video editing space. While we are stiving hard to be better everyday, we are certainly not the best. However, here are some of the features you will soon see on Jupitrr:

  • Text Overlays
  • Smart Highlighting
  • Text-based Trimming
  • Audio to video
  • Filler words removal
  • Silence removal

... and a lot more!

Check out our roadmap to know more.

Veed IO

Users - 6 Million+ 
Launched in - 2018
Best for - Podcasters, Video Content Creators, Educators
Rating - 4.6/5 (G2) - Pictory Alternatives

Veed IO is a good alternative to Pictory. It is an online video editing platform that caters to diverse needs, from personal projects to professional content creation. Veed can make it easy to trim, merge, add text, images, and more. Many features are powered by AI to make it even easier to use it. Moreover, it has a vast stock library supports screen recording with simultaneous webcam capture and allows annotation.

Notable Features of Veed IO

  • Screen recording with webcam capture
  • Vast Stock library
  • Adds Subtitle and translations 


  • Create AI Avatars
  • Offers all video editing features in one place
  • Has versatile features for different users
  • Freemium plan


  • No AI music generation
  • Limited AI video generation features
  • Buggy interface

Veed IO Pricing

Plan Monthly Cost
Free $0
Basic $25
Pro $38
Business $70

Who should use Veed IO?

Veed IO's AI-powered video editing platform appeals to diverse users like content creators, marketers, entrepreneurs, and educators seeking an easy yet professional way to produce videos. Its versatile tools make it a flexible choice for anyone needing to craft compelling video content, regardless of background or skills.


Users - NA 
Launched in - 2020
Best for - Business videos, Social media content, Advertisements
Rating - 4.8/5 (G2)

HeyGen - Pictory Alternatives

HeyGen is an innovative AI-driven video creation platform that can generate video content without even filming or editing expertise. HeyGen is a great Pictory alternative if you want to add AI avatars to your videos. Boasting features like Text-to-Video and AI Voiceover, HeyGen provides seamless customization through templates. While it may lack the nuanced touch of real footage and have subscription limitations, HeyGen is a game-changer for efficient AI video creation.

Notable features of HeyGen

  • Diverse AI Avatars
  • Text-to-video
  • AI Voiceover
  • Talking head animation
  • Multiple integration options


  • Effortless video creation and editing
  • Realistic AI voice
  • Customization options
  • Pre-made templates for different kinds of videos


  • Potential learning curve
  • Lacks advanced editing tools
  • Repetitive visuals

Heygen Pricing

Plan Monthly Cost
Free $0
Creator $24
Business $72
Enterprise Contact the company

Who should use HeyGen?

HeyGen has a diverse user group. Content creators, including social media influencers and YouTubers, use it for quick video production for engaging content. Educators leverage HeyGen for interactive tutorials and learning modules. On the other hand, marketing professionals can use HeyGen for efficient social media and content marketing campaigns. Overall, HeyGen suits those seeking quick, efficient, and accessible video creation without extensive technical expertise. 


Users - NA 
Launched in - 2020
Best for - Business videos, Social media content, Advertisements
Rating - 4.8/5 (G2)


Synthesia is an AI video-generating app that uses its synthetic media generation technology to generate videos. It helps users effortlessly produce realistic videos featuring AI avatars delivering scripted content in multiple languages and accents. 

Notable features of Synthesia

  • Text-to-video
  • Customizable AI Avatars
  • AI Voiceover in multiple accents
  • Multiple Video Styles
  • You can create your own avatar


  • 120+ Languages and Accents supported
  • Customization options
  • 160+ AI Avatars
  • Custom Avatar


  • Sometimes pronounce words wrong
  • Takes a long time to generate a video

Who should use Synthesia?

Synthesia is best for people who don’t want to use their faces in the video or want to create videos at scale using their own Avatars. Synthesia is much better than Pictory if you are any of those people as Pictory does not have an avatar feature at all.

Synthesia Pricing

Plan Monthly Cost
Starter $22
Creator $67
Enterprise Contact the company


Users - NA 
Launched in - 2018
Best for - YouTubers
Rating - 4.8/5 (G2)


Descript is an AI video editing tool that can make the video and podcast creation process easy. It is an all-in-one platform that simplifies editing, offering features suitable for beginners and seasoned creators. It not only caters to beginners with its easy-to-use features but also has editing features that professionals love. It also has features that are quite uncommon like video to blog post, which is a great one for content creators who want to publish content on their website as well.

Notable Features of Descript

  • Text-to-video
  • Video-to-Blog
  • AI-powered transcription
  • Studio Sound features
  • Script Rewriter
  • Add segments to videos


  • Advanced Editing features
  • Team collaboration option
  • Mobile app


  • Errors in Transcription
  • Too frequent updates in UI affect workflow

Who should use Descript?

Descript is a good fit for YouTubers who use advanced video editing features and optimise their videos with segmentation. Moreover, people with a content team will love it because while the editors can do the advanced editing, other team members can make basic changes with the team collaboration option. 

Descript Pricing

Plan Monthly Cost
Basic $0
Creator $15/user
Pro $30/user
Enterprise Contact the company


Users - 100 Mn+
Launched in - 2015
Best for - Beginner level editors
Rating - 4.4/5 (G2)

Filmore - Pictory Alternatives

Wondershare’s Filmora is a versatile video editing software, especially for beginners. It provides intuitive tools for YouTube content creators, while social media creators can craft engaging reels and clips. It also lets students create or enhance presentations. Filmora stands out with its user-friendly interface, multi-platform accessibility, and constant updates. It would be a good alternative to Pictory if you are looking for comprehensive editing features.

Notable features of Filmora

  • Advanced editing features like Green screen, motion tracking, color grading, etc.
  • Removes unwanted footage using AI
  • Audio editing features
  • Video Stabilizers


  • Easy to use
  • Comprehensive features
  • Pre-made Content templates
  • Available on Windows, Mac, Linus, iOS and Android


  • Need to download and set up the app
  • A lot of users reported a lack of support from the company
  • Mobile versions lack a lot of features available on the desktop version

Filmora Pricing

Subscription Plan Billing Period Cost
Monthly Monthly US$49.99/month
Yearly Yearly US$69.99/year
Cross-Platform Plan Yearly US$59.99/year
Perpetual Plan One-time US$79.99 (was US$99.99)

Who Should Use Filmora?

Filmora is best for people who are just getting into video editing but are serious about it. Content creators and editing students can use it to learn video editing before switching to advanced video editors like Premier Pro. 


Users - NA
Launched in - 2021
Best for - AI voices and voice cloning
Rating - 4.8/5 (G2)

Fliki - Pictory Alternatives

Fliki is a good text-to-audio and video generator. It offers a range of AI voice options and even a voice cloning feature. Fliki would be a good Pictory alternative if you want features like smart scene creation and a stock media library to enhance your content.

Notable features of Fliki

  • AI Voice cloning
  • AI Avatars
  • Smart Scene Creation
  • Tex-to-audio and video


  • Easy to use
  • A vast library of realistic AI Voices
  • 75+ Languages supported for AI voices


  • Limited Customization options
  • Lack of advanced editing tools
  • Sometimes produces repetitive AI content

Fliki Pricing

Plan Monthly Cost
Free -
Standard $28
Premium $88

Who should use Fliki?

Fliki would be a good alternative to Pictory if you are looking for a variety of AI voices and Avatars. If you are someone who creates a lot of faceless videos for your social media channels, for clients or for fun, then you can go for Fliki. However, it is not fit for people who are looking for advanced editing features.


Users - 20 Mn+
Launched in - 2014
Best for - Animated Explainer Videos
Rating - 4.7/5 (G2)


Animaker is a cloud-based video animation and live-action creation platform known for its user-friendly design and versatility. Offering drag-and-drop editing, an extensive asset library, and AI-powered features in premium plans, it supports various video formats. Animaker suits diverse applications because of its extensive asset library and AI-powered editing features. Overall, Animaker is a potent choice if you are looking for a Pictory alternative but need to create animated videos.

Notable features of Animaker

  • Video content templates 
  • 2D and 3D Animations
  • Live-Action Integration
  • Character Lip-Syncing
  • Green Screen support


  • Team collaboration 
  • Range of video editing tools
  • Create interactive videos with polls, quizzes, etc.
  • Easy to use


  • Limited Audio editing tools
  • Provides Basic editing features only

Who should use Animaker?

The best use of Animaker is to create explainer videos. If you have a product and want to create an explained video to pitch to clients, you can create it with very little effort. Moreover, you can also use it to onboard clients or team members by creating animated interactive videos about the process. However, it is not suitable for creators who create animated videos for their content but still remains a good alternative to Pictory AI. 

Animaker Pricing

Plan Monthly Cost
Basic $12.50
Starter $25
Pro $39
Enterprise Custom


Users - 200k+
Launched in - 2017
Best for - Business videos
Rating - 4.5/5 (G2)


Lumen5 is an AI-driven video creation platform, designed to effortlessly transform your text into video content within minutes. You can convert your blog posts, articles, or social media caption videos with music, voiceovers, and captivating visuals without doing any complex editing. 

Notable features of Lumen5

  • Text-to-Video
  • AI Scene Creation
  • 70 AI voices
  • Talking Head Video Editing


  • Pre-made Video Templates
  • Customizable branding
  • Social media optimisation


  • Limited Video Editing Tools
  • Potential Repetitive Content 

Who should use Lumen5?

Lumen5 is good for creating videos for B2B projects. You can add voiceovers but mostly rely on the text overlays in those videos and Lumen5 has a lot of templates for that.

Lumen5 Pricing

Plan Monthly Cost
Basic $29
Starter $79
Professional $199
Enterprise Custom


Users - 2.5 Mn+
Launched in - 2019
Best for - Social media videos
Rating - 4.6/5 (G2)


InVideo is an online video editing platform catering to users of all skill levels, facilitating the swift creation of professional and engaging videos. Its features include a drag-and-drop interface, over 5,000 customizable templates, AI-powered tools like InVideo AI for effortless script generation and editing, and an extensive media library. It's a good Pictory alternative if you are a social media creator.

Notable features of InVideo

  • Mobile-friendly editing tool
  • AI Voiceover
  • Rich media library
  • Team collaboration
  • API Access


  • Easy to use
  • Advanced editing features
  • Optimised for Social media videos
  • Good support


  • Not great for editing landscape videos
  • Users reported site crashing and rendering issues 

Who should use InVideo?

InVideo is best for beginners who do not know anything about video editing and want to create videos for social media. InVideo is specifically good for creating portrait videos as there are tons of templates you will find for that. 

InVideo Pricing

Plan Monthly Cost
Free $0/mo
Plus $20/mo
Max $48/mo

Final Thoughts 💭

Choosing the right video editor tool is crucial for any content creator. While being a popular video editing tool, Pictory has some limitations that make creators turn to its alternatives.

If you are still confused about which video editor you should choose, let us help you. You can use Jupitrr for free and upgrade to any plan whenever you feel you are ready.

FAQs on Best Pictory Alternatives

What is Pictory?

Pictory is a video editing platform that allows users to create and share video stories. It has a library of stock images and videos that you can add to your video while editing.

What is the best alternative to Pictory?

If you are looking for an easy-to-use and faster Pictory alternative, Jupitrr is the best choice. Jupitrr makes it very easy to add AI B-roll videos and subtitles to your content. You can also change dimensions in a single click.

Why should you look for a Pictory Alternative?

You might seek alternatives to Pictory for various reasons such as different features, pricing, or features not offered by Pictory or because of their customer support.

What are the features you should look for in Pictory alternatives?

Users often look for alternatives with features like adding AI videos, collaborative editing, diverse templates, customizable layouts, and automatic subtitles.

Are there any free alternatives to Pictory with similar capabilities?

Yes, Jupitrr is a free alternative to Pictory that lets you create unlimited AI videos and adds subtitles to your videos.