Interviewing a guest as a podcaster? 💬
Building a successful podcast is never easy, it takes months if not years of consistent hard work to build a sizable audience. As podcasters, bringing on guests is one of the best ways to enrich your content and grow your podcast. Podcast guests can bring you multiple benefits, just to list a few:
- Your guest's expertise and experience can supplement your existing content and give your audience additional information and perspective.
- Your guest will most likely have a group of followers, and you could potentially attract some of those followers to subscribe to your podcast.
- Interviewing a guest is also a great way to network. Meeting thought leaders in different fields can not only broaden your horizon but can also open a lot of doors.
Ask great interview questions is key 🔑
In order to get the most out of the interview, you need to ask the guest the right questions and connect your podcast guest's insight with what your audience is interested to hear about.
Unfortunately, asking great questions is oftentimes easier said than done. In fact, it is probably one of the most important and toughest parts of planning a guest interview. You are basically planning a podcast script without knowing what your guest is going to say for sure.
Asking quality questions is a key component of an insightful and profound conversation. To help you ace your next podcast interview, we've brought you a list of quality podcast interview questions that you can use to ask your next guest.
1. What is the one piece of advice you would give to your younger self?
This is probably one of the best questions you could ask your guest. This question encapsulates the learning and journey that your guest has been through into one piece of advice. Oftentimes, when you ask different people this question, you will probably get different answers. This question allows your guest to share about the single most memorable piece of advice in their lives and could serve as the ideal opener or closure for your guest interview.
2. What is your biggest failure, and what did you learn from it?
Although successes and victories are great to celebrate, it is equally important for us to learn about hardship and failures. If your guests are willing to talk about their failure, definitely ask them about their biggest failure and their learnings.
It is important for your audience to recognize that everyone, including your podcast guest, has gone through immense hardship and obstacles. Listening to others' failures and journeys is often a great way to give your audience perspective on their own failures. Besides, vulnerability, though being uncomfortable, can help your audience to connect with your guest on a deeper level.
3. What can the audience do if they want to pursue a career similar to yours? / if they want to start a business/ if they want to start their fitness journey...
This question helps direct your guest's attention to your audience, allowing the guest to share actionable and concrete tips on how to build a career/ start a business/ start their fitness journey, etc. Oftentimes, the answer to this question works great as an audiogram, allowing you to share these actionable tips with not only your podcast listeners but also your social media followers.
4. How can our listeners find you if they want to learn more from you?/ if they want to work with you 1-1/ if they are interested in your products or services...
One of the essential to a complete podcast guest interview. Giving your podcast guest a chance to introduce their social media handles, website, products is not only a great gesture of respect but also a simple way to connect your audience with your guest.
5. Your go-to question?
Craft your own go-to question. This is a great way to brand your podcast, start or end an interview. For example, a food podcaster can ask a chef about their favorite dish; a fitness podcaster can ask a fitness trainer about their favorite exercise; a health podcast can ask a doctor about their most memorable patient; the list goes on and on.
Bonus: What’s one question you wish I’d asked you, and how would you have answered?
Ask your guest this question beforehand. Oftentimes, your guests probably have something in their minds they wanted to share. By simply asking them this question, you show your guests respect and empower them to share more about their thoughts and ideas.
Final tip ✅
Remember to always run through your questions with your guest to make sure that both of you are on the same page. It is never good to give your guest some time to think about the questions beforehand, especially tough questions. You never want your guest to freeze halfway through the podcast.
Remember to maximize your podcast interviews by sharing them to your social media and tagging your guest for better reach 😉 Use audiograms to easily share your podcast to the world!
This is an audiogram created by Jupitrr featuring GaryVee. Within a few clicks, you can turn your podcast into a shareable audiogram with customizable templates, colors, and auto-transcribed subtitles. Learn more about how to create audiograms.